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Cracking the Code: How to Win Hearts, Change Minds, and Restore America's Original Vision | 
 enlarge | Author: Thom Hartmann
Publisher: Berrett-Koehler Publishers
Category: Book
List Price: $24.95
Buy New: $9.91
You Save: $15.04 (60%)
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Avg. Customer Rating:  18 reviews
Sales Rank: 5661
Media: Hardcover
Number Of Items: 1
Pages: 220
Shipping Weight (lbs): 1.1
Dimensions (in): 9.3 x 6.4 x 0.9
ISBN: 1576754588
Dewey Decimal Number: 320.973014
EAN: 9781576754580
ASIN: 1576754588
Publication Date: November 1, 2007
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Condition: New book w/perfect interior; exterior has slight wear
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Product Description
Millions of working Americans talk, act, and vote as if their economic interests match those of the megawealthy, global corporations, and the politicians who do their bidding. How did this happen? According to Air America radio host Thom Hartmann, the apologists of the Right have become masters of the subtle and largely subconscious aspects of political communication. It's not an escalation in Iraq, it's a surge; it's not the inheritance tax, it's the death tax; it's not drilling for oil, it's exploring for energy. Conservatives didn't intuit the path to persuasive messaging; they learned these techniques. There is no reason why progressives can't learn them too. In Cracking the Code, Hartmann shows you how. Drawing on his background as a psychotherapist and advertising executive as well as a national radio host, he breaks down the structure for effective communication, sharing exercises and examples for practical application.
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| Customer Reviews: Read 13 more reviews...
 Amazing book May 7, 2008
I found the book very informative and well written. I bought the book from Thom at a talk and am purchasing additional copies for friends. Everyone should learn the truth about how the masses are controlled and why we got to where we are today.
Gay Jones
An Essential Part of the Politician/Citizen's Campaign Bookshelf April 15, 2008
Also add How to Win a Local Election, Third Edition and Lies My Teacher Told Me: Everything Your American History Textbook Got Wrong, Revised and Updated Edition and Howard Zinn's People's History of the United States: 1492 to Present (P.S.).
And of course, the little tome that inspired Thom, Don't Think of an Elephant: Know Your Values and Frame the Debate--The Essential Guide for Progressives.
As ever, I begin the reviews with a list of typos and other barriers to communication. This volume is pretty clean.
On page 60 and again on page 146, Thom uses the word "pentaflex" to describe the robust metaphor he's building on "chunking" (not the city, but the NLP practice, "if you will," of ascending and descending the "frames" of communication. Well, manufacturer Esselte calls the hanging folders Pendaflex) folders. Unless Thom was trying to avoid getting into a copyright kind of thing, it's the wrong product name.
And a really easy one for an editor to miss, I guess, is this one on page 73, paragraph 2, describing and giving examples of how good speeches "anchor" words to highly emotive other words. The sentence goes, "And it ends with a call to action that also anchors Republican to assault."
I haven't figured out how to use HTML in these reviews--and perhaps we're not supposed to, but that last phrase, "Republican to assault" is ALL in italics. It SHOULD be "Republican" in italics, "to" in Roman, and "assault" in italics again, to read (in a non-italic environment), "anchors 'Republican' to 'assault'." A case of "anchors IN the way," perhaps?
I bring these lapses to folks' attention because I believe that they shouldn't appear in a well-edited (and usually expensive) book, and because they break the continuity of attention and thought. I'm just sayin'.
And in Cracking the Code, one needs to pay strict attention to what the author is saying. It's not your easiest book to understand, especially when you're trying, as you read, to apply the lessons to an immediate need to develop campaign position papers -- at least as I was trying to do.
PS: Useless facts department: The company name Esselte stands for S (ess) L (el) T (te), SLT, or Sveriges Litografiska Tryckeri, a gang of 13 Swedish Lithographers who combined in 1913 (13 in '13?) -- a Scandinavian outfit, as you might have guessed.
 Wonderful Resource April 10, 2008
This book provides a wonderful approach to talking with those of opposing views. Some of the tips are common sense but overall a great read
Good information once you get passed the Liberal Bias February 22, 2008
1 out of 7 found this review helpful
Regardless of your political leanings this book has very good information about the use of language in the pursuit of swaying your listens to your cause. Definitely, worth the read and even an second just to pick up some of the nuance's of good language skills.
Communication at it's Clearest Level February 18, 2008
1 out of 1 found this review helpful
Hartmann not only tells one about the Communication Code, but truly teaches one how to master it themselves. What a gift!! And it's needed so badly, right now.
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