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Sports Broadcasting | 
 enlarge | Author: Bradley Schultz
Publisher: Focal Press
Category: Book
List Price: $40.95
Buy Used: $20.80
You Save: $20.15 (49%)
Used (7) from $20.80
Avg. Customer Rating:  2 reviews
Sales Rank: 723312
Media: Paperback
Number Of Items: 1
Pages: 296
Shipping Weight (lbs): 0.9
Dimensions (in): 9.1 x 6 x 0.7
ISBN: 0240804635
Dewey Decimal Number: 070.4497960973
EAN: 9780240804637
ASIN: 0240804635
Publication Date: August 2001
Availability: Usually ships in 1-2 business days
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| Editorial Reviews:
Product Description
A uniquely comprehensive text, Sports Broadcasting emphasizes the skills that students will need in order to be successful in the industry. With extensive coverage on reporting, anchoring, and production, this text offers thorough and effective descriptions of the sports reporter and anchor's function in a broadcast environment. Going beyond the essential skills, Sports Broadcasting also offers important historical background on the evolution of the sports industry, some grounding in the business of sports, and a discussion of social issues including the experience of women in sports and sports broadcasting.
Covering all aspects of sports broadcasting, this text features reporting, writing leads, style, tricks of the trade, shooting on location, editing, producing, live event production, ethics, and resume tapes, as well as tips on seeking employment in the industry.
Coverage of essential reporting, play-by-play and anchoring skills
Unique insights into historical context and social implications
Tips on pursuing a career as a sports reporter/anchor in radio or television
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| Customer Reviews:
 Insightful Information on the Field of Sports Journalism May 6, 2005
2 out of 2 found this review helpful
Brad Schultz has done a commendable job on providing direction for people seeking a career in sports journalism. This book is thorough in covering the material. The opening chapters include background on the history of broadcasting itself, while later sections focus more on the theme of the book, sports broadcasting. It concludes with profiles of successful sports journalists who created the paradigm in place today, and the very last chapter takes a look at the future through the eyes of the commissioners of the professional sports leagues.
Schultz's writing style is easy to follow. In fact, he practices what he advocates, i.e., basic writing skills come from effective readers. You can tell from his work that he is well-read. He includes the international, national, and local career options in his discussion. Historically he lists what he considers to be milestones in the development of the profession in the United States. I highly recommend this book. It is well-researched and comprehensive.
 Excellent learing tool October 11, 2002
2 out of 2 found this review helpful
Anyone interesting in becoming a sports broadcaster should buy this book. Schultz does an excellent job describing the 'real' workings of sportcasting. He describes both the role of talent along with the vital workings of production. I would highly recommend this book to any broadcast writing professor.
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