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Sport in a Changing World | 
 enlarge | Author: Howard Nixon
Publisher: Paradigm Publishers
Category: Book
List Price: $48.00
Buy New: $45.00
You Save: $3.00 (6%)
New (8) Used (2) from $37.68
Sales Rank: 591418
Media: Paperback
Number Of Items: 1
Pages: 336
Shipping Weight (lbs): 1.7
Dimensions (in): 9.9 x 7 x 1
ISBN: 1594514437
Dewey Decimal Number: 306
EAN: 9781594514432
ASIN: 1594514437
Publication Date: February 29, 2008
Availability: Usually ships in 1-2 business days
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Product Description
In a stressful, turbulent world, sports can be an escape from reality. Yet sport actually mirrors the issues and problems of our world today, bearing the imprint of powerful forces of social change. This book offers a sociological perspective for seeing and understanding the place of sport in society and how it is affected by big business and by demographic, cultural, organizational, economic, political, and technological change. Nixon's main focus is big-time commercialized and corporate sport, from Little League Baseball, Inc. to youth club sports, high school and college athletics, and professional and Olympic sports. He writes vividly of the making and unmaking of heroes and celebrities. Throughout he shows how the combined influence of networks of major sports organizations, media corporations, and corporate sponsors is shaping sport around the world.
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