|
Environmental Marketing: Strategies, Practice, Theory, and Research (Haworth Marketing Resources) (Haworth Marketing Resources) | 
 enlarge | Authors: William Winston, Alma T Mintu-wimsatt, Michael J Polonsky
Publisher: Routledge
Category: Book
List Price: $95.00
Buy New: $94.01
You Save: $0.99 (1%)
New (4) Used (2) from $68.24
Avg. Customer Rating:  1 reviews
Sales Rank: 1753335
Media: Hardcover
Edition: 1
Number Of Items: 1
Pages: 415
Shipping Weight (lbs): 1.6
Dimensions (in): 8.4 x 6 x 1.3
ISBN: 1560249277
Dewey Decimal Number: 658.802
EAN: 9781560249276
ASIN: 1560249277
Publication Date: March 28, 1995
Availability: Usually ships in 1-2 business days
Shipping: International shipping available
Condition: Book is brand new, and has never been opened. Thousands of satisfied customers!
|
| Editorial Reviews:
Product Description
Environmental Marketing: Strategies, Practice, Theory, and Research is a timely resource for the 1990s. It examines a broad range of issues that affect environmental behavior while providing materials and guidance to marketing decisionmakers. It will guide your organization toward a decidedly “green” marketing movement, toward marketing concepts and tools that not only serve your organization's objectives but preserve and protect the environment as well.Environmental Marketing clearly defines the potential roles of organizations, consumers, and governments and examines how these groups impact environmental factors through the marketing process. The book helps you understand alternative perspectives to green marketing issues and, in turn, enables you to make clearer, more conscious decisions toward improving your environmental marketing performance.This resourceful text begins by defining the concept of environmental or “green” marketing and how the idea of a healthy planet and successful marketing strategies can co-exist. It discusses the consumer's behavior toward environmental products and how marketers can effectively educate them, the guidelines involved in doing so, and the consequences of failing to do so. The marketer's position on environmental changes in industry is examined along with alternatives for striking a balance between marketing objectives and environmental concerns. Finally, the book discusses the global response to environmental marketing and where multi-national organizations belong within this balance.Environmental Marketing is a book for all managers involved in decisions impacting the environment. It is also of great interest to public policymakers and academics who wish for quick insight into environmental marketing issues.
|
| Customer Reviews:
Environmental Marketing-Strategies, Theory, Research and pra April 15, 2000
0 out of 2 found this review helpful
Aunque no ofrece una perspectiva global de lo que significa el marketing ecologico, este libro recoge algunos de los articulos academicos mas relevantes en materia ambiental. Muy recomendable para aquellos lectores que buscan una vision de la materia objetiva, cientifica y avalada con investigaciones solidas. Para el lector que busque un libro practico, con casos empresariales, probablemente esta no sea la lectura mas adecuada.
|
|
|
Powered by Associate-O-Matic
| |
