Ogilvy on Advertising | 
 enlarge | Author: David Ogilvy
Publisher: Vintage
Category: Book
List Price: $24.95
Buy Used: $7.63
You Save: $17.32 (69%)
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Avg. Customer Rating:  74 reviews
Sales Rank: 13176
Media: Paperback
Edition: 1st Vintage Books Ed
Number Of Items: 1
Pages: 224
Shipping Weight (lbs): 1.3
Dimensions (in): 9.7 x 7.4 x 0.6
ISBN: 039472903X
Dewey Decimal Number: 659.1
EAN: 9780394729039
ASIN: 039472903X
Publication Date: March 12, 1985
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Product Description
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business". 223 photos.
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| Customer Reviews: Read 69 more reviews...
 Outdated but still valuable July 17, 2008
For those expecting to get information based on current times, make sure you read the date this book was written. Ogilvy was considered an advertising genius "of his time" - with good reason. The book is entertaining and interesting. Most of the advertising information could be used today (in principal). A lot of the copy writing information he shares was very inspirational and right-on (again for the time). For those of you giving this book a low rating solely based on outdated content...SHAME ON YOU. Do your homework! Who doesn't know who Ogilvy is and when he made his mark.
 fun read May 8, 2008
Some of his designs may seem old fashioned looking (hey! these are from the 60s thru the 80s)... but the elements of design still hold. A lot of his basic advertising and customer relations advice are solid. Obviously some of it may or may not hold as strong in today's mobile media market but again the basic tenets still ring true. I really enjoy his humor and his "tell it like is" tone- I recommend this book to everyone- from fellow graphic designers to anyone looking for a smart read. Enjoy it!
It's Ogilvy, for crying out loud May 5, 2008
Tips from a legend. Some of it might be a bit out dated, but Ogilvy's advice is timeless. A must for any copywriter.
absolutely great February 28, 2008
You gotta love Mr. Ogilvy's books. I totally recommend this book and his previous "confessions of an advertising man". Except for being a great tool for fast pace learning, and being written in a blunt spirit, it is great to give a larger perspective on advertising as it is. Great for graphic designers, who want to see the larger picture.
 High expectations... but was disappointed. February 3, 2008
3 out of 8 found this review helpful
I bought this book based solely on the great reviews it got here on Amazon. I usually agree with majority opinion on books but I do not in the case of this book. I found the material out-dated, uninteresting, and boring. To be honest I couldn't bring myself to finish it. It must have been written like 20+ years ago because all they talk about is print vs. radio or radio vs. TV. I remember a line saying something along the lines of "TV is the greatest communication medium ever!" That right there sums up the book IMHO. The internet is here Mr. Ogilvy -- perhaps you're retired and/or don't care any more, but the rules of the game have changed. Ogilvy on Advertising is antiquated. I would recommend the books by Al Ries and Jack Trout -- The 22 Immutable Laws of Marketing, Positiong, etc. as an alternative.
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