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Net Words: Creating High-Impact Online Copy | 
 enlarge | Manufacturer: McGraw-Hill
Category: EBooks
List Price: $16.95
Buy New: $9.99
You Save: $6.96 (41%)
Avg. Customer Rating:  36 reviews
Sales Rank: 9098
Format: Kindle Book
Media: Kindle Edition
Edition: 1
Number Of Items: 1
Pages: 224
Dewey Decimal Number: 659.14
ASIN: B000P46RQW
Publication Date: December 30, 1899
Availability: Usually ships in 24 hours
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Product Description
A guide to creating copy that connects with customersand makes the sale Advertising and promotion professionals have long known that, while bells and whistles may grab a customer's attention, words make the sale. Yet, nearly a decade into the Web revolution, E-commerce professionals are just now waking up to the fact that the usual high-tech, graphics-heavy approach to site design is bad for business. Net Words explores the reasons why and makes a strong case for a revolutionary new approach to copywriting tailored to the unique demands of a powerful new medium. With the help of dozens of examples of successful and unsuccessful on-line writing, author Nick Usborne shows readers how to harness the power of the written word for the Web. Readers learn how to imbue a business with a distinctive on-line "voice" and use it to forge lasting bonds with customers, increase market share, and close sales.
Download Description
In Net Words, emarketing guru Nick Usborne introduces you to a revolutionary copy-centered approach to online marketing. He explains what works and what doesn't and shows you how to create copy for websites, enewsletters, and email campaigns guaranteed to: attract customers and hold their attention differentiate your business from its competitors online dramatically increase sales from your site build customer loyalty breathe new life into your customer services Net Words offers corporate decision makers an inexpensive, proven, low-tech cure for their ecommerce blues. It is also a how-to guide for copywriters thinking about taking the leap into online marketing, as well as for Web professionals who want to increase their sites' usability and appeal.
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| Customer Reviews: Read 31 more reviews...
 An articulate guide to online copywriting November 10, 2007
This is an account of why the language of the Web is and should be so different, and a how-to guide for successful online communication with your audience. Along the way, the author provides many examples to illustrate solid points. Highly recommended.
Must Read for Search Engine Marketers September 25, 2007
Anyone involved in Search Engine Marketing should read this book. If more of my peers in the industry would read this book, the Web would be a better place. My only knock on the book is that it is fairly basic and would appreciate a new edition at some point.
Great Book for Any Web Copywriter February 2, 2007
After reading a string of very poor SEO books I've been lucky to hit upon another string of some of the best business and web marketing books available. Net Words by Nick Usborne is no exception to that latter trend. This is easily one of the most fantastic books I've read when it comes to web marketing. Nick has an incredibly easy to read style of writing and offers plenty of examples providing real differences between good copy and great copy.
Great copy is what Net Words is all about. Whether you're developing copy for your website, newsletter or email campaign, Nick gives us usable concepts and ideas on how to make your copy unique, interesting and (best of all) able to convert your visitors into customers. Net Words isn't just about creating good copy, its about creating an environment through words. It's about creating an experience for your users that make them keep coming back to you for more.
I have yet to read a more important book on copywriting than this one!
 Not very good. October 30, 2006
5 out of 6 found this review helpful
You don't want to read a book about writing that is badly written. As far as I can tell, Usborne figured that since the book is offline, it should not follow the high-impact rules of writing that he would use online.
Well, online and offline writing is not THAT different! This book is turgid and useless. Other books on the market are superior.
A "must have" for anybody who does Online Copy writing July 25, 2006
3 out of 4 found this review helpful
The book is very compact and well written. Nick Usborne wrote this book based on his own experiences as online copywriter. You can tell, because he provides a lot of examples of issues that are exclusively Web related and also about differences between copy writing for the "real world" and the unique challenges and subtle differences to the copy writing for the Internet. Some things that work great offline in its specific environment such as print magazine or Television don't work the same way online, because peoples behaviour and expectations are different.
People are still people, be it "offline" or "online" which makes a lot of the classic rules of copy writing as true on the Internet as they are in the real world.
This makes the book a good choice for offline copy writer who want to start writing copy for a Website, Blog or eZine as well as for Internet Marketers who want to learn the basics of Copy writing to improve the copy on their existing Websites.
Just FTI, Nick Usborne has an Email Newsletter you should sign up for. Search the Internet and I am sure you will find it.
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