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Complete Guide to Self Publishing: Everything You Need to Know to Write, Publish, Promote, and Sell Your Own Book (Self-Publishing 4th Edition) | 
 enlarge | Authors: Tom Ross, Marilyn Ross
Publisher: Writers Digest Books
Category: Book
List Price: $19.99
Buy New: $1.99
You Save: $18.00 (90%)
New (51) Used (40) from $1.99
Avg. Customer Rating:  121 reviews
Sales Rank: 43641
Media: Paperback
Edition: 4
Number Of Items: 1
Pages: 521
Shipping Weight (lbs): 1.5
Dimensions (in): 9 x 6 x 1.5
ISBN: 1582970912
Dewey Decimal Number: 070.5930973
EAN: 9781582970912
ASIN: 1582970912
Publication Date: January 15, 2002
Availability: Usually ships in 1-2 business days
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Amazon.com
"Self-publishing," say authors Tom and Marilyn Ross, "is a perfect example of the American dream." The Complete Guide to Self-Publishing, then, is an aspiring self-publisher's dream. "This isn't a book of fancy theory," as the authors put it; "it's a practical handbook of state-of-the-art specifics." In 521 pages, it lays out everything you need to know to publish your own books, from start-up considerations to the possibility of selling to a big publisher: how to choose a name for your press, how to get an ISBN, what cover designs cost, how to find a reliable printer, how to price your book, where to find lighter-weight shipping envelopes, how to generate working capital. The authors' encyclopedic grasp of the ins and outs of self-publishing is matched by their natural good sense about self-promotion. Turn your signings into events, they recommend; get your books into a variety of venues; use the books as fundraisers for organizations; get online and get reviewed online. The price of this book is negligible considering the cost of proper self-publishing (between $12,000 and $25,000), and, oh, the headaches it will spare you! --Jane Steinberg
Book Description
This new, updated edition of the industry standard shows writers how to get full control over their careers by self-publishing. Writers will see how the publishing industry works and learn how to make it work for them. Packed with maximum profit/minimal risk ideas, The Complete Guide to Self-Publishing, 4th Edition provides readers with: * Step-by-step guidance on every aspect of publishing and marketing a book * Appendices that list marketing contacts, government help and vendors, including names and addresses * Updated advice on e-publishing and electronic rights--everything the writer needs to know to tackle this dynamic new medium * Production tips that can cut design and printing costs * Proven sales letter formats, cover designs and catalog sheets * Dynamic marketing strategies for publicity, advertising and sales--specifically, what works and what doesn't
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| Customer Reviews: Read 116 more reviews...
 BEST SELF PUBLISHING BOOK I'VE READ July 10, 2008
This is it folks. If you are trying to decide which books to buy for the independently publishing path, GET THIS ONE! It is a jewel, please ignore the haters saying its overrated (there are always haters). It's a great book!
Great book for beginners! June 3, 2008
1 out of 1 found this review helpful
When I decided to start my own small press, I bought perhaps a dozen books about publishing. The Complete Guide to Self Publishing was the best of them all. It is somewhat outdated (2002 edition) but the information is very solid, practical and well-organized. I carried it around until it became stained and dog-eared.
 A Useful Place to Start May 6, 2008
I have always used mainstream publishers, so I cannot attest the the accuracy of the content. The book gave me ideas for marketing, however, and I appreciated some of the beginning, concrete information.
Seems logical and up-to-date, so I added it to my recommended books list for a graduate communication projects course.
the complete handbook April 2, 2008
Having met the Ross's at Colorado Independent Publishers Assn and purchased their book, I felt ready to complete my manuscript. I found I was using it almost hourly. Lots of straight from the shoulder opinions as to what not to use or do. As well as sure fire suggestions in what to watch out for. They even have forms and phone numbers that can be used. I found out what there was to know about ISBN numbers and how to get them. I keep it handy and still use it to remind me of points that I find have slipped my recall. No other publication is needed in this area of information, that I can imagine. A keeper. Not a loaner.
Randall Shelton, author of "Life on Earth The Game."
The "COMPLETE" Guide to Self-Publishing? "EVERYTHING" You Need to Know? February 4, 2008
1 out of 1 found this review helpful
Well, "YES," but only if you intend to hire professionals to do a lot of your technical self-publishing work. But if you want really to do it ALL yourself, Tom and Marilyn's instructions do not include the step-by-step, bottom-line, technical details on how to create formatted computer files that POD presses will accept.
You will not learn how to use a computer to setup and format your pages, to insert section breaks and page numbers, to insert 300 dpi photos, or to format a cover for your book. And, this book tells you nothing at all about how to convert your book block and cover files to PDF, the format required by POD presses. (Amazon offers other books that will teach you these skills.)
However, if you really don't want to do all this yourself, The Complete Guide to Self-Publishing is THE book you surely should buy. This book is geared primarily to teach you how to set-up your own, full-blown publishing business, and how to sell your books, once you have published them. Virtually all aspects of these two main topics are covered in great detail. To a lesser extent (in 53 of the book's 521 pages), suggestions and instructions concerning book and cover design are helpful as far as they go. But to convert their ideas to computer files, Tom and Marilyn suggest repeatedly that you should hire professionals to do these technical tasks.
Even so, because of its overall, valuable content, I have given this book a five-star rating.
Edwin Scroggins is author of HOW TO SELF-PUBLISH YOUR BOOK WITH BOOKSURGE FOR LESS $$$: A Step-by-Step Guide for Designing & Formatting Your Microsoft Word Book to POD & PDF Press Specifications
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