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Sport Marketing | 
 enlarge | Authors: Bernard James Mullin, Stephen Hardy, William Anthony Sutton
Publisher: Human Kinetics Publishers
Category: Book
List Price: $76.00
Buy Used: $40.00
You Save: $36.00 (47%)
New (27) Used (45) from $40.00
Avg. Customer Rating:  2 reviews
Sales Rank: 16546
Media: Hardcover
Edition: 3
Number Of Items: 1
Pages: 539
Shipping Weight (lbs): 3.7
Dimensions (in): 11.1 x 8.4 x 1.6
ISBN: 0736060529
Dewey Decimal Number: 796.0698
EAN: 9780736060523
ASIN: 0736060529
Publication Date: March 19, 2007
Availability: Usually ships in 1-2 business days
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Book Description
Audiences: Undergraduate and graduate students who need a comprehensive understanding of the principles and practices of sport marketing. Also practitioners who want a handy reference, particularly in the areas of sales, promotional planning, and market research.
Sport Marketing, Third Edition, the latest version of the leading sport marketing text, directs students to a better understanding of the theoretical backbone that makes sport marketing such a unique and vibrant subject to study. The text has been thoroughly updated with a comprehensive ancillary package, new examples and perspectives from the field, and the latest information about marketing in the burgeoning sport industry.
Using real-world examples and an engaging writing style, the distinguished authors provide valuable new material about key areas in sport marketing that prepares students for careers in the industry. The following are updates to the new edition: - Foreword written by David J. Stern, Commissioner of the National Basketball Association
- A new chapter on branding and how to apply it in a sport context, including examples of successful efforts
- A greatly expanded chapter on research in sport marketing, recognizing recent and significant technological developments that allow sport marketers to reach consumers
- An updated final chapter containing opinions from industry insiders about what sport marketers can expect in the years ahead
The highly respected authors have long been recognized for their ability to define this exciting field, and they continue to engage readers by providing several updated references and real-life examples. These elements not only make the material more interesting for students to read but also allow them to easily translate concepts presented in the text into situations they will encounter in the working world.
The text incorporates all areas of marketing into an exciting and sport-specific context. Students will learn how to build a sport marketing plan, study the behaviors of sport consumers, and gain an understanding of market segmentation and pricing. The text also includes extensive information on promotion, sales, distribution, and public relations in sport. After reading this book, students will be able to apply the concepts of marketing to the distinct sport enterprise.
This new edition is complemented by a large and complete package of ancillary materials that will enhance the presentation of the material and provide a richer learning experience for students. A new instructor guide, test package, and PowerPoint presentation package are offered through a convenient product-specific Web site.
Even though this text is written primarily for students, the authors go beyond theory to stress real-world applications, providing a wonderful reference for professionals and a useful guide that allows practitioners to apply key concepts to the work they do every day.
This text will help students and others interested in marketing products in the expansive field of sport to understand the foundations of sport marketing and how to use marketing effectively. Most important, they'll learn how to incorporate these fundamentals into their own workplace.
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| Customer Reviews:
Sport Marketing sets the standard. February 20, 1999
8 out of 11 found this review helpful
This book sets the standard for sport marketing literature. Sport Marketing provides a good overview of marketing concepts and how they are applied to the sport product. Dr. Sutton is THE guru of sports marketing and delivers a quality instructional and practical guide for the serious sport manager.
The ONLY book worth having as a sport marketer! February 6, 1999
8 out of 11 found this review helpful
If your job is to sell sports, you MUST own this book. Otherwise, you're just a sports wannabe who is constantly guessing about what works and what doesn't. It is the only book that shows you guaranteed ways to build sustainable attendance figures. It shows how factors such as your facility, your promotion efforts, location, pricing, and product relate with each other to provide an overall experience for your customers.Get this book, use it, and change your career for the better!
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