Sports Publicity: A Practical Approach (Sport Management in Practice) (Sport Management in Practice) | 
 enlarge | Author: Joseph Favorito
Publisher: Butterworth-Heinemann
Category: Book
List Price: $39.95
Buy New: $32.32
You Save: $7.63 (19%)
New (23) Used (8) from $27.36
Avg. Customer Rating:  5 reviews
Sales Rank: 413072
Media: Paperback
Edition: 1
Number Of Items: 1
Pages: 408
Shipping Weight (lbs): 1.2
Dimensions (in): 8.9 x 6 x 1
ISBN: 0750683023
Dewey Decimal Number: 659.29796
EAN: 9780750683029
ASIN: 0750683023
Publication Date: June 20, 2007
Availability: Usually ships in 1-2 business days
Shipping: International shipping available
Condition: Brand New, Perfect Condition, Please allow 4-14 business days for delivery. 100% Money Back Guarantee, Over 1,000,000 customers served.
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Product Description
Sports Publicity offers unique, practical insight to the oft-overlooked but vastly important aspect of effective public relations within a sport organization. Written by Joe Favorito, former Vice President of PR for the New York Knicks, this book offers a diverse look at the various genres of sport PR, and delves into the history of the field, as well as providing perspective on where it is going with the burgeoning popularity of various new media. Features chapters that emphasize and instruct regarding the importance of good writing and speaking, and also looks at how to effectively deal with international media- the expectations of non-American press with American athletes, how non-American athletes deal with American media, respecting traditions and avoiding stereotypes, and other important lessons.
* A practical look at the various aspects of effective public relations management in the sport industry
* Features multiple case studies per chapter taken from the authors vast experience in PR in sport
* Details the oft-ignored history of sport PR, as well as perspective on where the industry is moving toward
* Diverse in its scope, as it details the ins and outs of effective PR working with large market professional teams, college athletic departments, as well as minor league sports
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| Customer Reviews:
Not just a great PR primer, a great read August 15, 2007
Tons of great stories enhance the strong points made in the best PR primer of its kind. The author has worked in all different environments (college, professional sports teams, agencies), so there's something here for every PR pro.
A Pro's Pro in PR August 14, 2007
Having worked with Joe during his tenure at the USTA, I have firsthand knowledge of his professionalism to the craft of PR. His "practical approach" to sports publicity should be required reading in every sports management program across the country. His book is a keeper and should be on every sports PR executive's bookshelf.
One Great Book July 29, 2007
I've never, in all my years seen a book geared specifically towards sports PR. There are a number of books I've read that have touched on the subject, but never has a book been as clear and concise as this one. I would recommend this book for students as well as seasoned PR professionals. The examples are clear and to the point and the knowledge all comes from a man who has worked and developed detailed PR programs for professional teams and individual sports. You can't go wrong with this book.
Must read July 19, 2007
Great advice and information from someone who has been around the industry for a long time. Very practical.
Everything you need to know to do Sports PR July 10, 2007
2 out of 2 found this review helpful
As far as I know this is the only book that focuses on Sports PR specifically and it's worth every penny of it. Joe Favorito was head of PR for a bunch of big name sports organizations (Knicks, 76ers, WTA) and collegiate sports programs. If you're looking for a sports PR training camp, this is the place to start. I've worked in PR and lots of what he says is just good practice, but the way he contextualizes it is invaluable and the anecdotes are fantastic. His case studies are mostly US-focused, but the principles apply internationally and he does a good job covering the global market which is growing exponentially. This is top of the league for anyone interested in specializing in sports PR. A real home run.
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