Sports, Inc.: 100 Years of Sports Business | 
 enlarge | Author: Phil Schaaf
Publisher: Prometheus Books
Category: Book
List Price: $26.00
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Avg. Customer Rating:  1 reviews
Sales Rank: 506468
Media: Hardcover
Number Of Items: 1
Pages: 394
Shipping Weight (lbs): 1.5
Dimensions (in): 9.3 x 6.2 x 1.1
ISBN: 159102112X
Dewey Decimal Number: 338.47796
EAN: 9781591021124
ASIN: 159102112X
Publication Date: December 2003
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Book Description
In 1945 Byron Nelson's unthinkable feat of winning eleven straight PGA events earned him $200 and a case of cereal in exchange for appearing on a Wheaties box. In 2003 LeBron James had barely finished high school before signing a $90 million promotional agreement with Nike. CBS reluctantly paid $50,000 to televise the Squaw Valley Olympic Games in 1960, but over forty years later, NBC eagerly bid $820 million for the rights to broadcast the 2010 Games. Cherished sports traditions such as the Green Jacket, the Wrigley Field ivy, the Twelfth Man, and the Stanley Cup did not start out as lucrative icons, but as novelties. Successful sports institutions like the Olympics, the NBA, the Super Bowl, the Boston Marathon, and the Tour de France all have roots in events, companies, and personalities from an era more characterized by uncertainty than riches. From the very first time a promoter put a fence around a field and sold a ticket, to the NFL's most recent multibillion-dollar TV contract, the business of sports has evolved around a simple concept: attracting a captive audience for profit. That "simple concept," over time, built a foundation that today supports the fields of licensing, sponsorship, facility management, and electronic media upon which the games, money, and cheers depend. SPORTS, INC. traces the fascinating evolution of sports from an arena of competition to an entertainment industry.
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| Customer Reviews:
Excellent Overview: Informative & Instructive April 28, 2004
5 out of 5 found this review helpful
I bought this book for the discussion on current sports marketing applications and methods. After reading those parts first, I then became absorbed with the narration on the background of the sports business industry itself which goes back into the late 1800's. The historical information is presented in stories and case studies of successes, failures, false starts and the big dreams of those who believed in sports as a profitable entertainment entity. The book closes by showing how companies, TV partners and customers all gravitate to sports in order to market products and services and uses more case studies to show how the whole enterprise works. It is a great overview of both the supply and demand sides of sports: highly recommended for any sports fan and especially for those who work in sports, or for companies that sponsor sports programs.
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