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Sport Marketing | 
 enlarge | Authors: Bernard James Mullin, Stephen Hardy, William Anthony Sutton
Publisher: Human Kinetics Publishers
Category: Book
List Price: $65.00
Buy Used: $0.69
You Save: $64.31 (99%)
New (8) Used (64) Collectible (1) from $0.69
Avg. Customer Rating:  2 reviews
Sales Rank: 592678
Media: Hardcover
Edition: 2 Sub
Number Of Items: 1
Pages: 441
Shipping Weight (lbs): 3.2
Dimensions (in): 11.3 x 8.8 x 1.3
ISBN: 0880118776
Dewey Decimal Number: 796.0698
EAN: 9780880118774
ASIN: 0880118776
Publication Date: December 1999
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Condition: Subject to heavy cover wear, tape repairs, creases, curling, dog-ear pages, and heavy markings. Any stains or wrinkled edges/pages will not affect the text! Ships next Business Day! 14-Day No-Hassle Return Policy!
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| Editorial Reviews:
Product Description
The first edition of Sport Marketing was a groundbreaking text in the emerging sport management field. Now, the three internationally recognized experts who helped define the field have updated and expanded their pioneering text. Sport Marketing (Second Edition) reflects the latest developments in the industry and contains valuable new information. Authors Mullin, Hardy, and Sutton have not simply borrowed mainstream marketing theory and applied it to sportstheyve actually built distinct new theory about sport marketing based on their own extensive field experience and research. With this accessible, entertaining text readers will become skilled at Studying and understanding the market Developing a strategy Clarifying the sport organizations needs and goals Implementing marketing plans through sponsorship, licensing, pricing, promotions, advertising, broadcasting, and sales Abundant case studies translate several sport marketing professionals experiences into learning scenarios that help readers understand how to apply the core concepts. There are also chapter objectives and summaries (Wrap-Ups) to guide students through the material, plus a collection of observations on future trends in the field contributed by leading sport marketing professionals. Essential for students and practitioners alike, Sport Marketing integrates and applies broad theory and specific examples to teach readers the fundamental principles of successful sport marketing.
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| Customer Reviews:
Sport Marketing sets the standard. February 20, 1999
8 out of 11 found this review helpful
This book sets the standard for sport marketing literature. Sport Marketing provides a good overview of marketing concepts and how they are applied to the sport product. Dr. Sutton is THE guru of sports marketing and delivers a quality instructional and practical guide for the serious sport manager.
The ONLY book worth having as a sport marketer! February 6, 1999
8 out of 11 found this review helpful
If your job is to sell sports, you MUST own this book. Otherwise, you're just a sports wannabe who is constantly guessing about what works and what doesn't. It is the only book that shows you guaranteed ways to build sustainable attendance figures. It shows how factors such as your facility, your promotion efforts, location, pricing, and product relate with each other to provide an overall experience for your customers.Get this book, use it, and change your career for the better!
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