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The Ultimate Guide to Sport Event Management and Marketing | 
 enlarge | Authors: Stedman Graham, Joe J. Goldblatt, Lisa Delpy
Publisher: Irwin Professional Pub
Category: Book
List Price: $34.95
Buy New: $6.00
You Save: $28.95 (83%)
New (7) Used (17) Collectible (2) from $2.75
Avg. Customer Rating:  1 reviews
Sales Rank: 751411
Media: Hardcover
Number Of Items: 1
Pages: 382
Shipping Weight (lbs): 1.7
Dimensions (in): 9.5 x 6.5 x 1.5
ISBN: 0786302445
Dewey Decimal Number: 796.069
EAN: 9780786302444
ASIN: 0786302445
Publication Date: January 1995
Availability: Usually ships in 1-2 business days
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| Editorial Reviews:
Book Description
The Ultimate Guide to Sport Event Management and Marketing contains information from designing an event to planning an integrated marketing campaign to negotiating contracts and supplier agreements. Whether breaking into the field of sport event management and marketing or an established professional, this is the most comprehensive guide to the hundreds of issues, activities and responsibilities connected with making any sport event a success. Coverage includes: key strategies for managing even logistics; critical planning techniques; a review of negotiations and contracts with sponsors, suppliers, and insurance companies; an integrated approach to marketing that considers every kind of medium; advice for acquiring funding for sport events including a sponsorship outline; tips on how to enter the field.
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| Customer Reviews:
This book is a good introductory. September 28, 1998
4 out of 6 found this review helpful
The authors do a good job of letting readers know what they are in store for when entering this field. However, little attention was paid to smaller venues. But if used as a inside look at what goes into a huge sporting event this is a pretty good read.
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