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Sports Marketing: A Strategic Perspective | 
 enlarge | Author: Matthew D. Shank
Publisher: Prentice Hall College Div
Category: Book
List Price: $73.00
Buy New: $16.00
You Save: $57.00 (78%)
New (2) Used (12) from $0.85
Avg. Customer Rating:  2 reviews
Sales Rank: 1001893
Media: Hardcover
Edition: 1
Pages: 553
Shipping Weight (lbs): 2.1
Dimensions (in): 9.8 x 7.8 x 1
ISBN: 0136218717
Dewey Decimal Number: 796.0698
EAN: 9780136218715
ASIN: 0136218717
Publication Date: December 29, 1998
Availability: Usually ships in 1-2 business days
Condition: All orders ship from Florida daily. Emails answered quickly, we value your satisfaction and our feedback! Thanks H41
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| Customer Reviews:
 Excellent October 29, 2001
1 out of 2 found this review helpful
It tackles the various topics in sports marketing with great clarity and all the chapters integrate seamlessly. It explains concepts with good, clear everday sport examples.
 A well structured approach to the subject. February 17, 1999
6 out of 7 found this review helpful
Shanks has produced a solid undergraduate text. It has many examples and is well supported by case and discussion material. Also, the book makes good use of the Internet as a support medium. I am not aware of whether or not an instructors package is available. If not, that is a failing.
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