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Career Distinction: Stand Out by Building Your Brand | 
 enlarge | Authors: William Arruda, Kirsten Dixson
Publisher: Wiley
Category: Book
List Price: $21.95
Buy New: $11.75
You Save: $10.20 (46%)
New (36) Used (13) from $7.95
Avg. Customer Rating:  33 reviews
Sales Rank: 46355
Media: Hardcover
Number Of Items: 1
Pages: 224
Shipping Weight (lbs): 0.9
Dimensions (in): 9.1 x 6.2 x 1.4
ISBN: 0470128186
Dewey Decimal Number: 650.14
EAN: 9780470128183
ASIN: 0470128186
Publication Date: June 11, 2007
Availability: Usually ships in 1-2 business days
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Product Description
Praise for Career Distinction "Hands down, this book is the bible on branding for your career!"
— Susan Britton Whitcomb, author of Job Search Magic "As a professional resume writer and career coach, I have extolled the concept of personal branding for my clients for years. Now, for the first time ever, I have an outstanding resource to recommend—Career Distinction by William Arruda and Kirsten Dixson. This book details the concept of personal branding in a magnificent and easy-to-digest presentation that is a must-buy for every serious job seeker."
— Wendy S. Enelow, CCM, MRW, JCTC, CPRW Executive Director of the Career Masters Institute "Arruda and Dixson are widely respected in the global career coaching community as gurus who not only teach but live the personal branding model, and their expertise and passion show through on every page of this practical, indispensable book. I highly recommend it to all who want to distinguish themselves from the competition."
— L. Michelle Tullier, PhD, Vice President of Right Management and author of The Unofficial Guide to Landing a Job
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| Customer Reviews: Read 28 more reviews...
 Excellent Personal Brand Strategies July 8, 2008
I loved this book! The examples are great and really show that you can express and exude the personal brand you desire if you know how you are perceived by others (gathered in the extract phase). I really enjoyed the chapter on on-line identity and felt that the information provided on how to improve your on-line visibility was right on target. The ideas are easy to implement. With so many hiring managers and recruiters now googling potential employees, it is a chapter full of information that will assist you in establishing your on-line identity for career distinction. Wonderful book that I recommend to all my clients!
 Worthwhile investment May 27, 2008
As this is written, personal branding is a hot topic. The authors make the argument that job searching and recruitment will be radically different in only a few years. The authors have been involved in career management for years and speak with demonstrable authority. The book pulls somewhat random information together and provides a comprehensive manual on developing an approach that is easy to follow.
The book is easy to read and the information flows well and those attributes alone justify its purchase. I have one criticism to offer: there are too many references to the services sold by the author. This, of course, is not unusual nor fatal. It does distract, to some degree, from the authors' otherwise fine presentation.
Overall, a worthwhile investment, especially if the authors are correct in their belief that most all recruiting will be based on personal branding in the not-to-distant future.
"Career Distinction.." opened my eyes. May 19, 2008
This book opened my eyes to the reality of having an online brand. I was surprised I needed one and even more amazed that I already had one. The author's take you on a journey of the what, why, and how of online branding. The advice is to the point and easy to implement.
I agree with the author's premise that everyone needs to actively manage "their" online brand.
Buy the book.
Good introductory book to personal branding May 17, 2008
Personal branding is very important in today's web 2.0 world. In a world where anyone can google you and people change jobs multiple times in a decade, your reputation and brand are essential to your career. If you've never thought about personal branding or you've wondered how to go about it, then you should read Career Distinction: Stand Out by Building Your Brand. It offers some concrete advise and metrics for setting up your personal brand and measuring how well you are doing. For example, they recommend you google your name and check the number of accurate results you have. They make recommendations like you should have 5,000-50,000 if you are "a vice president, acknowledged thought leader, highly regarded consultant or subject-matter expert." (I did well on that one, a search for "Stormy Peters" returns 161,000 results where 98 of the first 100 are me.) Their suggestions ranged from creating home pages to public speaking to what type of clothes to wear.
All that said, if you are already an expert in career branding, you might be disappointed. The book is only 192 pages and it's full of white space and quotes. (24 of the pages are either blank or title pages.) And in a lot of places where more detail would have been helpful, they refer you to a workbook that's not included with the book.
In summary, Career Distinction: Stand Out by Building Your Brand is a great introduction and overview of personal career branding but should be combined with the workbook or they should come out with a Career Distinctions 201.
Nice pointers May 15, 2008
The book "Career Distinction" outlines the new path of career management in the 21st century. It highlights specific tools that one may use to increase their visibility in both the concrete and virtual work place. The book provides thorough insiight to branding your own image and increasing your virtual credibility.
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