Agents of Change: The Story of DC Shoes and Its Athletes | 
 enlarge | Author: Eric Blehm
Publisher: Harper Paperbacks
Category: Book
List Price: $25.95
Buy New: $7.50
You Save: $18.45 (71%)
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Avg. Customer Rating:  6 reviews
Sales Rank: 517522
Media: Paperback
Edition: 1
Number Of Items: 1
Pages: 256
Shipping Weight (lbs): 3.1
Dimensions (in): 10.9 x 10 x 0.8
ISBN: 0060505605
Dewey Decimal Number: 391.413
EAN: 9780060505608
ASIN: 0060505605
Publication Date: February 1, 2003
Availability: Usually ships in 1-2 business days
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Condition: NEW! Book is a publishers remainder and may have a small remainder mark on the book edge or a distributor sticker. Cover may have some minor shelf wear. 90% of all orders ship within 24 hours. All orders ship in secure bubble packs. Free tracking on all domestic orders. Your satisfaction is guaranteed!
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Book Description
In less than a decade, DC shoes has become an action sports icon. In 1994, Ken Block, Damon Way, and Clay Blehm, the cofounders of DC shoes, revolutionized skateboarding shoes and clothing by incorporating innovative technology and style into their designs. They ignored industry trends and held true to a vision that changed action sports products and marketing forever. The three built DC shoes one T-shirt -- and eventually two shoes -- at a time from the ground up, creating in the process an international name. DC's pioneering attitude was sought out and shared by like-minded athletes, and the DC Shoes team was formed. These once-overlooked and misunderstood superstars are among the most talented and driven professionals and amateurs in their fields. In this photographic tribute, DC salutes its team members and their achievements, a new generation of sports with such athletes as: Skateboarding: Danny Way, Colin McKay, Rob Dyrdek, Josh Kalis, Stevie Williams, Anthony Van Engelen; BMX: Dave Mirra, Colin Winkelmann; Snowboarding: Todd Richards, Scotty Wittlake; Surfing: Andy and Bruce Irons; Motorcross: Ricky Carmichael, Jeff Emig, Mike Cinqmars. This is the story of a garage company that initially couldn't even afford a garage. It celebrates the DC athletes who risk life and limb as the ultimate culminationof team talent in the action sports community. It's DC's salute to the passion that drives people to push their personal limits -- in the business, in sports, and in life.
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| Customer Reviews: Read 1 more reviews...
Perfect March 14, 2007
This item was exactly what i ordered in the exact condition that i ordered it in. Would definitly do business with seller again! Thank you
agents of change the DC book! January 20, 2004
Agents of change is an interesting insight into the world of DC shoes and its athletes! it really shows how ahead of the game the brand has been over the last ten years or so, from ad's to product to team riders DC has been at the forefront and this book details it all. Buy it!!! you wont regret it!
What a quality book! November 29, 2003
1 out of 1 found this review helpful
This is (even for a cynical Brit!)a great book/review - if you are into any kind of action sports, then read this. Great stuff!
It's about time February 27, 2003
9 out of 10 found this review helpful
Finally someone takes the initiative to tell the story of a company that's corporate, but not really corporate. Not Microsoft or Enron or Nike or any of the Big Money companies but instead a down to earth story about a tiny little 100 million dollar company that has a story that's actually interesting. And if the story itself got boring (it never did) I could still just look at all the great photos. This is an important book for a number of reasons. It documents an era when sports in America are changing. It documents a company that stayed true to those sports. It is inspiring in a way that will show kids to follow their heart, and success will follow. Finally, it isn't a big marketing scam hidden under false pretenses. What you see with AGENTS OF CHANGE is what you get, and what you get is a great book for a book shelf or coffee table; skate park or corporate meeting room of any company who targets the youth demographic.
SB from Rome February 22, 2003
5 out of 6 found this review helpful
I was able to pick up Agents of Change and I was blown away by what I saw. Not only are the pictures up-to-date and unbelievable, but the spectrum of sports presented, from skateboarding, to snowboarding, surfing, and motocross, presents a compelling argument as to why this book is relevent at all. The story of DC shoes, from it's start in a garage with kids with a dream, is as much a part of the world of extreme sports as the athletes who drop from helicopters onto halfpipes or launch themselves off of snow-covered cliffs. Told in a compelling narrative with interviews, bios, and a history of the company's inception. This book reads like the story of the American dream. Three guys, no money just an idea, and how they turn that idea into a hundred million dollar-a-year company. This book is not just for people who love extreme sports. It's also for those of us who have dreams of one day changing the world--and making a killing at it.
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