The NASCAR Way: The Business That Drives the Sport | 
 enlarge | Author: Robert G. Hagstrom
Publisher: Wiley
Category: Book
List Price: $24.94
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Avg. Customer Rating:  12 reviews
Sales Rank: 681625
Media: Paperback
Edition: 1
Number Of Items: 1
Pages: 256
Shipping Weight (lbs): 0.9
Dimensions (in): 8.9 x 6 x 0.8
ISBN: 0471399205
Dewey Decimal Number: 796
EAN: 9780471399209
ASIN: 0471399205
Publication Date: January 5, 2001
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Condition: Excellent!!
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Amazon.com
The author of The Warren Buffett Way gets behind the steering wheel of professional stock car racing--NASCAR, to be exact--making a few gushing laps around the track of America's largest and fastest-growing spectator sport. Although filled with plenty of local color, The NASCAR Way primarily focuses on the phenomenal financial success of a sport that began in the tiny, dirt-road hamlets of Dixie. Originally a way for moonshine runners to compete against each other by the light of day in informal--and legal--settings, stock car racing was organized by "Big Bill" France in the late 1940s under the aegis of NASCAR (National Association for Stock Car Auto Racing) but soon moved to the larger, asphalt tracks of today. A half-century after NASCAR's inception, the sport boasts lucrative corporate sponsorship, growing cable TV exposure, and fan loyalty to rival--if not surpass--that of every other professional sports organization. While the bottom line ultimately turns Hagstrom's crank more than the personality of the sport itself, the author still has fun with his subject: "Stock car drivers do things in cars that would make the rest of us faint. Try to imagine driving 100 miles an hour, then 120, then 160. Imagine keeping up that pace for three and a half hours.... Now imagine forty-one other cars around you, all doing the same thing, just inches away from you, scraping against the side of your car and nudging your bumper as they try to pass you. And you can never slack off."
Product Description
From the bestselling author of The Warren Buffett Way, a revealing inside look at the booming business-and investment opportunities-of NASCAR
"Hagstrom's insights and observations bring a refreshing 'outside' business perspective to our industry."
--From the Foreword by William C. France, President, NASCAR
"From its origins in Daytona in the '50s to today's live network broadcasts for millions of devoted fans, Robert Hagstrom offers an in-depth look at the fastest-growing sport in the country. The NASCAR Way explains how and why dozens of Fortune 500 companies have been lining up to jump on board."
--Michael T. Hargrave, Senior Motorsports Manager, Anheuser-Busch, Inc.
"It is great to be associated with NASCAR, the France family, and for me to get paid for what I love-to race! In The NASCAR Way, you see a prime-time sport."
--Dale Earnhardt, 7-time NASCAR Winston Cup champion
"An accurate and entertaining perspective to the unbridled capitalism that has built NASCAR into the #2 sport in America after football."
--Bill Nielsen, Director, Promotion Development and Licensing, Kellogg USA, Inc.
"Hagstrom understands how our business works both on and off the track. His perception of our sport will have you racing through the pages on the edge of your seat. The book is definitely a winner!"
--Dale Jarrett, Winston Cup driver
Download Description
"Hagstrom understands how our business works both on and off the track. His perception of our sport will have you racing through the pages on the edge of your seat. The book is definitely a winner!"--Dale Jarrett, Winston Cup driver
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| Customer Reviews: Read 7 more reviews...
 Great insight into what drives the sport August 28, 2000
Before this book, my opinion of the sport ranked up there with my opinion of most politicians. However, a recent slight interest prompted me to buy it. I read it quickly and truly enjoyed it. Not only does it offer great insight into what drives the sport, but it gives a new fan (or someone with slight curiousity) an incredible appreciation of the sport, its athletes, the fans, and the people behind the scenes. After this book, I am a NASCAR fan.
 An Inside View of NASCAR March 11, 2000
I'm not a racing fan, but I am a person who enjoys a good book with a great story. In The NASCAR Way, Robert Hagstrom takes the reader into every facet of the sports organization that is NASCAR. If you have an appreciation for the sport, this will be a great book for you, if not, you like me may gain an appreciation of both the sport and the NASCAR way of doing things. How this empire rose from a few bootleggers engaging in afternoon challenges to a multi-billion dollar industry is fascinating. Perhaps the most fascinating of all is the way this business works together at every level, from upper management, to track personnel, to racing teams and corporate sponsors, to the huge retail business, to loyal fans that fuel the entire machine with their support. I highly recommend The NASCAR Way, I found it to be both enjoyable and a real learning experience.
An Inside View of NASCAR March 11, 2000
3 out of 3 found this review helpful
I'm not a racing fan, but I am a person who enjoys a good book with a great story. In The NASCAR Way, Robert Hagstrom takes the reader into every facet of the sports organization that is NASCAR. If you have an appreciation for the sport, this will be a great book for you, if not, you like me may gain an appreciation of both the sport and the NASCAR way of doing things. How this empire rose from a few bootleggers engaging in afternoon challenges to a multi-billion dollar industry is fascinating. Perhaps the most fascinating of all is the way this business works together at every level, from upper management, to track personnel, to racing teams and corporate sponsors, to the huge retail business, to loyal fans that fuel the entire machine with their support. I highly recommend The NASCAR Way, I found it to be both enjoyable and a real learning experience.
Fantastic Enlightenment November 27, 1999
2 out of 2 found this review helpful
The book was very informative on the financial and business demands of creating this great sport. It points out the France's dedication and perserverance to a business and how it became successful. After reading the book you can see why the sport has become a boardroom discussion with a lot of Fortune 500 firms as well as the Little Guys! I couldn't put it down.
Not just for racing fans October 13, 1999
2 out of 2 found this review helpful
The NASCAR Way is the most informative book I've found on NASCAR racing as an industry. The insight that Hagstrom provides the reader on the moral values that started all, to the marketing saavy that continues to drive the business is invaluable not only to the NASCAR fan wanting to know more, but to anyone in any business looking for a model to grow their company by. The reader that is not a NASCAR fan will be hooked before finishing the book, and the casual fan will become an expert on what goes on in the behind-the-scenes world of racing. A must for every entrepreneur and NASCAR fan alike.
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