Publication Date:January 18, 2003 Availability:Usually ships in 1-2 business days Shipping:International shipping available Condition:New & Shrinkwrapped. In stock - Immediate despatch from an efficient and professional leading British bookselling firm.
Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialization of sport, sport marketing, franchising, television, and other rights, and the rise of the global super athletes and teams. This is positioned in a global political and economic context and in the framework of global uncertainties and scenarios.
Customer Reviews:
great insight into the future of sportAugust 17, 2003 1 out of 4 found this review helpful
The book links globalization to the development of sport as a business. It's a great read and the authors take readers into the future of sport business based on the identification of a number of globalization trends. The book is a must for marketing professionals in the business of sport!
