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Out of Nowhere: The Inside Story of How Nike Marketed the Culture of Running | 
 enlarge | Author: Geoff Hollister
Publisher: Meyer & Meyer Fachverlag und Buchhandel GmbH
Category: Book
List Price: $19.95
Buy New: $12.20
You Save: $7.75 (39%)
New (28) Used (4) from $12.20
Avg. Customer Rating:  2 reviews
Sales Rank: 25059
Media: Paperback
Number Of Items: 1
Pages: 327
Shipping Weight (lbs): 2
Dimensions (in): 9.5 x 6.5 x 1.1
ISBN: 184126234X
Dewey Decimal Number: 338.768870973
EAN: 9781841262345
ASIN: 184126234X
Publication Date: April 15, 2008
Availability: Usually ships in 1-2 business days
Shipping: International shipping available
Condition: Brand new item. Over 3.5 million customers served. Order now. Selling online since 1995. Order with confidence. Code: B20080725212931T
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| Customer Reviews:
excellent reading from someone who was there July 8, 2008
Hollister's account of NIKE's origins, trials and tribulations, successes and failures make terrific reading for anyone who favors and enjoys knowing the 'inside' story of a company that's more an icon than a business.
Great Story to the Nike mystique... July 5, 2008
This was a great book about what made Nike, NIKE! The perspective that comes through and is shown through Mr. Hollisters account are spectacular. The most amazing thing I got from this book was what was happening on the inside of the most prestigous and inovative companies that has come along in the 20th Century. Great Read!
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