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Motorsport Going Global: The Challenges Facing the World's Motorsport Industry

Motorsport Going Global: The Challenges Facing the World's Motorsport Industry

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Authors: Nick Henry, Tim Angus, Mark Jenkins, Chris Aylett
Publisher: Palgrave Macmillan
Category: Book

List Price: $45.00
Buy New: $40.05
You Save: $4.95 (11%)



New (16) Used (3) from $38.05

Sales Rank: 1122572

Media: Hardcover
Number Of Items: 1
Pages: 256
Shipping Weight (lbs): 1.1
Dimensions (in): 9.3 x 6.2 x 0.6

ISBN: 1403942897
Dewey Decimal Number: 337
EAN: 9781403942890
ASIN: 1403942897

Publication Date: October 2, 2007
Availability: Usually ships in 1-2 business days
Shipping: International shipping available
Condition: New & Shrinkwrapped. In stock - Immediate despatch from an efficient and professional leading British bookselling firm.

Editorial Reviews:

Product Description

‘Racing is truly a global enterprise, and it's expanding every year. There is no one more qualified than Chris Aylett to discuss the business of motorsport on a global scale. The racing industry is an extraordinarily dynamic worldwide market. This book does an excellent job in capturing its scope and robust vitality.’ – Steve Lewis, Owner/Publisher of ‘Performance Racing Industry’ magazine and the PRI Show, the largest racing industry trade event in the world

‘This excellent, readable book looks at the motorsport industry in a new light: that of a business that is on the verge of becoming global in its activities and with some of the aspects of globalisation already in place. It is clear that the motorsport industry is facing opportunities that are unique in scope and scale but will it take them? The authors present intriguing answers to this question. This book is a must read for those concerned about motorsport's traditional clusters, as they need to be forewarned of the challenges and ready with solutions.’ – Professor D. G. Rhys CBE, Director, Centre for Automotive Industry Research, Cardiff University Business School and Member of the UK's Motor Racing Development Board




Book Description

This book provides the definitive economic study of the global motorsport industry. Drawing on a decade of research, and interviews with top industry executives and international commentators, the global grid of motorsport is analyzed and the world's national motorsport industries benchmarked. Motorsport Going Global concludes on scenarios for the global industry as it enters a new era of market growth and global opportunity.




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