Little Red Book of Sales Answers: 99.5 Real World Answers That Make Sense, Make Sales, and Make Money (Jeffrey Gitomer's Little Books) | 
 enlarge | Author: Jeffrey Gitomer
Publisher: FT Press
Category: Book
List Price: $19.99
Buy New: $8.90
You Save: $11.09 (55%)
New (39) Used (22) Collectible (2) from $8.59
Avg. Customer Rating:  44 reviews
Sales Rank: 7272
Media: Hardcover
Number Of Items: 1
Pages: 208
Shipping Weight (lbs): 0.9
Dimensions (in): 7.6 x 4.7 x 0.7
ISBN: 0131735365
Dewey Decimal Number: 658.85
EAN: 9780131735361
ASIN: 0131735365
Publication Date: March 3, 2006
Availability: Usually ships in 1-2 business days
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| Customer Reviews: Read 39 more reviews...
 It may be red, but it shouldn't be read. July 5, 2008
This was the first sales book that I read after getting into sales about 18 months ago. I had hoped it would provide a sound sales foundation. Instead, it provided page after page of trite one-liners. The author's insistence on delivering his information in one line, sound byte format certainly makes the book an easy read; but it does so at the expense of substance.
If you're looking to be the stereotypical salesman who starts every sentence with, "If I told you that I could..." then buy this book. If you're looking for thoughtful insights that can't be summed up in seven words or less, you may want to look elsewhere. Most of what Gitomer has to say is either common sense, or outdated, or just plain stupid.
The book can probably be read from cover to cover in about thirty minutes, which doesn't make this a huge decision. It's thirty minutes I would like to have back, though. If you're looking for a solid sales foundation that is current and relevant, I would suggest you look at Stephan Schiffman's books. Once you get past the early chapters on understanding your numbers, which are a little worn out, he actually takes the time to deliver insightful content, even though it has the pesky quality of not fitting into neat little one-liners.
 Excellent Book.... [...] June 29, 2008
Basically I just started my freelance design business, and I'm hoping to learn a great deal about sales so I can sell my services. So I went to amazon.com and bought the three most popular books on sales. An amazing book for a seasoned salesperson, or a beginner like myself. I'm about half way through the book, and I am very impressed. It gave me this idea to start writing about things I am learning, with the possibility of helping others learn what I am learning.
All Hail Gitomer May 2, 2008
You honestly can't go wrong following Jeffery Gitomer's advice. This is one prolific author and speaker. I have followed his advice for years. His style is not just contemporary and casual, but even intimate - like he's one of your good friends who doesn't want to steer you wrong.
The red book is among a series of must-haves for business people of all walks - Fortune 500 or bedroom freelancer. My only piece of advice, take action on what he recommends. Don't just think about how great his insight can be. This is an investment in your future. Will you blow your 20 bucks, or will you capitalize on it? Your choice.
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Great book April 18, 2008
Gitomer is great. Really knows his stuff. I did a training session with my sales force and bought them this book and our office sales increases greatly. I highly recommend this book along with Little Red Book of Selling.
Little Red Book March 21, 2008
1 out of 1 found this review helpful
In a word, wretched. Maybe if you've never been in sales and you're looking to become a car salesperson, this book is for you. But I suspect that if you're itching to sell cars, you won't need any of the wisdom contained in this book.
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