Dollars & Events: How to Succeed in the Special Events Business | 
 enlarge | Authors: Joe Goldblatt, Frank Supovitz
Publisher: Wiley
Category: Book
List Price: $75.00
Buy New: $29.94
You Save: $45.06 (60%)
New (18) Used (19) from $13.50
Avg. Customer Rating:  4 reviews
Sales Rank: 692359
Media: Hardcover
Number Of Items: 1
Pages: 320
Shipping Weight (lbs): 1.4
Dimensions (in): 9.5 x 6.2 x 1
ISBN: 0471249572
Dewey Decimal Number: 394.26068
EAN: 9780471249573
ASIN: 0471249572
Publication Date: March 2, 1999
Availability: Usually ships in 1-2 business days
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Product Description
Start, grow, and manage your special events career! To succeed in the world of special events management, you need to develop a vast array of skills and acquire a broad knowledge base that covers everything from planning and management to consulting, production, lighting and sound, decor, catering, and more. You'll also need the critical business know-how that will enable you to plot a course for success, measure your progress along that course, and adapt to changes in the business environment along the way. In short, you need Dollars and Events. The first and only book written specifically for aspiring and established special events professionals, Dollars and Events provides all the information you need to start, grow, and manage a special events-related business or career. You'll learn how to develop a vision, a mission, and a strategy; manage your finances; find the capital you need; create a marketing plan; and hire and keep employees that will help your business thrive. You'll also find: - Advice and direction from outstanding special events entrepreneurs and intrepreneurs
- Help in adapting proven business concepts such as benchmarking, best practices, and quality teams to your business or career
- End-of-chapter activities to help you learn by doing
Whether you are starting your own special events business, running or working in an established firm, or involved in the special events department of a large corporation, this book gives you the tools you need to advance your business, enhance your career opportunities, and enrich yourself and your clients both now and in the future.
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| Customer Reviews:
 Generally useful for a subset of events December 17, 2001
13 out of 15 found this review helpful
If you're considering a career in client-driven events (e.g. the Feldstein wedding) or an event support business (e.g. lighting design), this book will provide a useful overview of basic business issues. Most of these issues would require additional reading and the authors provide a good list of references. The coverage is a little uneven, with some topics (e.g. focus groups) discussed in great depth and others (e.g. risk managment) glossed over. There is also some redundancy (e.g. research techniques are discussed in some depth in two different chapters). But you'll also find lots of good advice on sound business practices.In contrast, this book is a lot less useful if you're interested in developing your own public events (e.g. concerts, sporting events). There is minimal or no discussion of essential issues like sponsorship, ticket pricing or recruiting/managing volunteers. The discussion of marketing is limited to attracting clients and does not touch on recruiting an audience. There is, however, considerable overlap in the business issues. Since I haven't found a good coverage of that area elsewhere, I'd still recommend this book for you.
Too much for a beginner August 11, 2001
16 out of 16 found this review helpful
This book is very technical and goes into a great depth of the "business" end of running your own company. It is not a good book for someone who's just beginning and just wants basic information about the event planning business in general. For my needs Affairs of the Heart by Nancy Gluck was a much more insightful book.
 Dollars and Events June 24, 2001
13 out of 13 found this review helpful
This is a good basic text for starting an event planning business. It includes step-by-step instructions for how to get started, manage the finacial end and maintain your edge in the business. There are lots of sample forms for everything from assessing your suitablility for this business to a sample contract. Throughout the book are anecdotes about people who succeeded at the particular element being discussed.The book is well written and easy to understand. If gives a good idea of what to expect and what is expected. If you are considering a carreer in event planning, this is a good place to start.
Very good advice October 13, 2000
23 out of 25 found this review helpful
This book was not as I had expected, however once I got into it I realized that its content was very valuable. The authors offer up advice that no one would normally tell you and that you would have to find out on your own as a result of poor planning. Some of the material is technical but important to have a successful event planning business. Event planning is much more than picking floral arrangements and reviewing colors of swatches for table linens. This book allows you to taste the true business aspect of the world of event planning. A bargain at its price as it is less expensive than making future business mistakes!
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