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Fundraising Analytics: Using Data to Guide Strategy (The AFP/Wiley Fund Development Series) | 
 enlarge | Author: Joshua M. Birkholz
Publisher: Wiley
Category: Book
List Price: $45.00
Buy New: $34.18
You Save: $10.82 (24%)
New (24) Used (9) from $33.77
Avg. Customer Rating:  1 reviews
Sales Rank: 34971
Media: Hardcover
Number Of Items: 1
Pages: 240
Shipping Weight (lbs): 1
Dimensions (in): 9.1 x 6.3 x 0.9
ISBN: 047016557X
Dewey Decimal Number: 658.15224
EAN: 9780470165577
ASIN: 047016557X
Publication Date: April 4, 2008
Availability: Usually ships in 1-2 business days
Shipping: International shipping available
Condition: Brand New, Perfect Condition, Please allow 4-14 business days for delivery. 100% Money Back Guarantee, Over 1,000,000 customers served.
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Product Description
Your guide to successful fundraising Drive success in fundraising with step-by-step instructions for conducting analysis in-house. Part of the AFP Fund Development Series, you'll gain access to numerous charts, quotes, and graphs, as well as SPSS screen prints (a leading worldwide provider of predictive analytics and solutions). Joshua Birkholz is a national expert on data mining and maintains significant name recognition in the prospecting field. He was the first dedicated data mining professional in a fundraising organization. Organizations such as the Corporation for Public Broadcasting, MIT, Tufts University, and Cedars Sinai Medical Center, have turned to Birkholz to build their analytics and/or prospecting programs.
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| Customer Reviews:
A much needed book for nonprofit fundraisers to use when they want to get better at their job. Twothumbsup! April 13, 2008
6 out of 7 found this review helpful
I loved this book. I have not read another book like it regarding nonprofit fundraising. It strikes me as kind of odd that one has not been previously written. But now one has! Awesome. Use it to establish a data-driven approach to fundraising in your nonprofit organization. There are 9 chapters in this book as follows:
1. Overview of fundraising analytics
2. Understanding your constituents
3. Analytics and prospects
4. Analytics and campaign planning
5. Data-driven prospect management
6. Annual giving analytics
7. Selecting data for mining
8. Descriptive analysis: Basic statistics and scoring models
9. Regression analysis
So much of fundraising involves building a database of donors. Then building relationships with the donors who want to get more involved with the organization. But how does a fundraiser funnel that database of donors into a filter so the donors with the commitment, connection, and capacity can be fully hosed down? The answer: fundraising analytics.
This book covers it all when it comes to fundraising analytics. And what it doesn't tell you can be easily dreamed up by the reader as she reads along. I particularly enjoyed the first Appendix entitled "Final Thoughts on Fundraising Analytics." However, I think it should have been included as a conclusion in the main body of the book. And the glossary included as an appendix was good, too. 5 stars!
PS. Don't expect to learn what tools or computer programs one should use to make all this analysis happen. But that is best saved for another book that I don't think has been written.
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