Mobilizing Generation 2.0: A Practical Guide to Using Web2.0 Technologies to Recruit, Organize and Engage Youth | 
 enlarge | Author: Ben Rigby
Creator: Rock The Vote
Publisher: Jossey-Bass
Category: Book
List Price: $39.95
Buy New: $22.03
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Avg. Customer Rating:  7 reviews
Sales Rank: 41853
Media: Paperback
Number Of Items: 1
Pages: 288
Shipping Weight (lbs): 1
Dimensions (in): 9.2 x 6.9 x 0.7
ISBN: 0470227443
Dewey Decimal Number: 303.48402854678
EAN: 9780470227442
ASIN: 0470227443
Publication Date: April 25, 2008
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Shipping: International shipping available
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Product Description
Use new media to attract and mobilize young people!
Explore and examine the gamut of new media and the ways in which it can be used to recruit, organize, and mobilize young people--who represent the majority of new media users. Answer the questions: What is it? How is it being used? How does it work? How to get started? You'll get concise descriptions, screenshots, case studies, resources, and best practices in language that is easy for non-technical people to understand. You'll also gain a sense of the technology--without requiring any downloads, software or plug-ins.
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| Customer Reviews: Read 2 more reviews...
 How to Reach out to the Networked Public - a must-read! August 5, 2008
1 out of 1 found this review helpful
There are books you enjoy because they are entertaining and there are books you enjoy because they make you think. This title is a part of the latter group. Ben Rigby clearly knows Web 2.0 and he also knows nonprofits. This combination make him excellent to convey to others in the nonprofit space how to better take advantage of social media tools to raise awareness, do fundraising and become more effective change agents.
All the chapters are structured similarly, with an opening section devoted to the understanding of the different technologies (blogging, social networking, video/photo sharing, mobile phones, etc.) and how they are being used by nonprofits and the public sector. Following comes a part that walks the reader through the basics of getting setup and running. Strategic considerations and possible challenges wrap up the chapter's core. As a prologue to each chapter there are two outside authors offering their "big picture" view to complement the topic.
Granted that the book goes well beyond Web 2.0, covering mobile technology and Second Life, one should not get too hung up on this subtlety. Mobilizing Generation 2.0 is a must-read for anyone working in a nonprofit or the public sector, wanting to connect to that ironically elusive "networked public," as described by Danah Boyd in one of the "big picture" essays.
 Worth reading July 8, 2008
For an ignoramus about blogging, social networks, etc. I find Rigby's book to be clear and informative. The case studies are extremely useful. He takes a balanced view of what can accomplished via the Internet and other modern electronic marvels.
Great for anyone that wants to get started with Web 2.0! June 25, 2008
1 out of 1 found this review helpful
This book is great for anyone who wants to get started with web 2.0. It is especially useful for nonprofit orgs and political campaigns. It is an easy read, aimed at getting people started. This is not a book for the super advanced web strategist.
The author reassuringly holds your hand - enthusiastically walking you through blogging, social networking, video and photo sharing, mobile phone advocacy, wikis, maps, virtual worlds, and more.
With inspiring "big picture" essays interwoven between chapters, useful endnotes at the end of each chapter for further reading, and practical real-world case studies, this book is a must-read for anyone interested in exploring what web 2.0 can offer to a nonprofit organization or a political campaign.
 Great for beginners... June 23, 2008
0 out of 3 found this review helpful
I was a little disappointed in this book. It is great for people who are not already familiar with wikis, blogs, social networking, etc. However, it is of little use for those who are already familiar with these. I was hoping for something new on how to get college students involved, but I did not find anything substantial that I haven't read somewhere else.
A Must Read for Changemakers June 11, 2008
Ben Rigby's Practical Guide to Web 2.0 provides essential advice for anyone who is serious about reaching a young and tech-immersed audience. For those with online cold feet: open up this smart and accessible book. Rigby makes a great case for diving in-- and then provides the lessons that will get you where you want to go. I picked up this book when we were getting ready to build a new media site. It was like finding a treasure map.
Patrice O'Neill, Executive Producer The Working Group/Not In Our Town
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