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1001 Ideas to Create Retail Excitement, Revised Edition (2003) | 
 enlarge | Author: Edgar A. Falk
Publisher: Prentice Hall Press
Category: Book
List Price: $20.00
Buy New: $5.62
You Save: $14.38 (72%)
New (34) Used (17) from $5.62
Avg. Customer Rating:  8 reviews
Sales Rank: 58906
Media: Paperback
Edition: Rev Sub
Number Of Items: 1
Pages: 304
Shipping Weight (lbs): 1.2
Dimensions (in): 8.9 x 5.8 x 1
ISBN: 0735203431
Dewey Decimal Number: 658.82
EAN: 9780735203433
ASIN: 0735203431
Publication Date: September 30, 2003
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Condition: SATISFACTION GUARANTEED! NEW Book! May have remainder mark. Most orders ship within 1 BUSINESS DAY with ORDER CONFIRMATION.
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Product Description
In a new, completely revised and updated edition of his 1999 classic 1001 Ideas to Create Retail Excitement, public relations and marketing guru Edgar Falk shows small, medium, and large business owners how to make the most of retail opportunities in any economic environment, and teaches all business owners how to think big in the face of growing competition and consumer insecurity.
In our ever-changing economy, Falk's strategies are an absolute necessity for survival and success. Here, he offers a veritable encyclopedia of practical suggestions that show small- to medium-sized retailers how to attract new customers, then goes on to offer solid, time-tested advice on how to keep them coming back, over and over again. From proven-successful ideas for eye-catching window displays, in-store promotions, and special events to tested strategies for market research and publicity, this guide provides everything the small business owner needs to become more aggressive and effective in pulling in customers and fending off competition.
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| Customer Reviews: Read 3 more reviews...
great ideas September 27, 2007
A Great book, to give some fresh new ideas. Which is much needed when you seem to get bogged down in the day to day activities of a retail store.
A book for reference, not dependence May 20, 2006
7 out of 7 found this review helpful
As others have said, some of the ideas in this book are very basic. However, I see this book as more of a reference library addition than a means of learning out to run a retail store.
I can see a day when I open this book for a marketing idea and use it.
I purchased this book knowing full-well it hadn't gotten great reviews here.
 Not very innovative... January 29, 2005
16 out of 18 found this review helpful
This book is so basic, for people who do not pay attention to mainstream marketing. It gives advice such as (on decorating for Easter): "decorate should be pastel colors, easter eggs, bunnies" Like I never would have thought of that!
Just watch what all the mall shops do and copy them - No creative, original ideas here, just rehash of what has already been done. Red hearts on Valentines, Santa Claus at Christmas...
 Timely Ideas in Falk's Revised Book December 4, 2003
6 out of 10 found this review helpful
Ed Falk's rolodex seemingly never runs out of ideas. While many of them fall in the category of "hey, I remember doing that a few years back and it worked", the revised edition of Falk's book has lots of new ideas, too. He's broadened his coverage of retail outlets and that makes the book even more useful. The suggestions in this book are clearly stated, helpful and in most cases easy to apply. It is also a great stimulator to help bring that germ of an idea the reader has been carrying around in his or her own head to reality.
Want more ideas? March 26, 2002
8 out of 18 found this review helpful
Its really a great book. The author start with the theme that the name of the game in retail is V to attract new customers and get old ones to keep coming back.Just like what is mentioned in the title of the book, lots of ideas and comprehensive information are explained in the book. The book provided lots of helpful, informative details about how to create retail excitement. However, different places have a lot of differences, such as the culture, regulations and policy, etc. It is similar to different customers have different needs and wants. I think that it is very important for the marketer to pay special attention to the different aspects of your target customers. So, the first step mentioned by the book about how to develop information is very important. Once the marketer collect information in the specific region through the primary and/or secondary research, they can get more understanding about their customers and the culture or regulations of the regions. Then the marketer can develop their excitement which is tailor-made for the target customers. So, if you are the retail marketer who would like to get more ideas, or you are the retail marketer who nearly runs out of ideas, you would be highly recommended to have a look at this book.
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