The Sporting Goods Industry: History, Practices and Products | 
 enlarge | Author: Richard A. Lipsey
Creator: Thomas B. Doyle
Publisher: McFarland & Company, Inc., Publishers
Category: Book
List Price: $29.95
Buy New: $28.99
You Save: $0.96 (3%)
New (9) Used (4) from $20.51
Sales Rank: 1230443
Media: Paperback
Number Of Items: 1
Pages: 177
Shipping Weight (lbs): 0.6
Dimensions (in): 9.8 x 6.9 x 0.6
ISBN: 0786427183
Dewey Decimal Number: 338.4768870973
EAN: 9780786427185
ASIN: 0786427183
Publication Date: May 24, 2006
Availability: Usually ships in 1-2 business days
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Shipping: International shipping available
Condition: Brand new!
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Book Description
The last 20 years have brought remarkable growth and change to the sporting goods industry. The term "sporting goods" once comprised only equipment like golf clubs, basketballs and tennis rackets. With the recent explosion in apparel and footwear sales, though, the industry has moved far beyond equipment manufacture. Skyrocketing marketing budgets have resulted in top-name athletic endorsements and relentless branding, and athletic companies' logos are now easily among the most recognizable corporate trademarks in world. This work, both a valuable text for students and an indispensable handbook for professionals, offers insight into every major function of the sporting goods industry. Chapters cover the development of the industry; the industry's structure and size; manufacturers' products and market shares; channels of distribution; sports medicine and product liability; sports marketing, including licensing, endorsement and sponsorship; the use of traditional media and market research; sales trends and profitability; and e-commerce. Each chapter includes discussion questions and exercises. Appendices provide directories of sporting goods vendors, retailers, and multi-sport media and trade associations.
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