How You Play the Game: Lessons for Life from the Billion-Dollar Business of Sports

Today, Colangelo is widely recognized as one of the most influential individuals in pro sports. Players, agents, and fellow owners also agree that his more than billion dollars' worth of deals have been completed fairly and honorably--a singular accomplishment in the rough-and-tumble world of sports.

In How You Play the Game Colangelo reveals how he achieved this phenomenal success. It's a tale of great moments in sports--and great innovations in business...like the basketball player who sacrificed a fat contract because he wanted to play for Colangelo...or the controversial local tax that helped build the most advanced ballpark in the country.

How You Play the Game tells Colangelo's story, while it weaves in valuable lessons on how to: * negotiate honorably--and still get what you need * forge powerful and profitable partnerships with corporate sponsors and local government * ensure that business is a good friend to its community, earning respect and increasing prosperity for everyone * handle the media deftly, with its double-edged potential as dangerous foe or powerful advocate.

For businesspeople who love sports, or sports-lovers who want the inside scoop, How You Play the Game delivers an intriguing story filled with lessons for business--and life.