Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness | 
 enlarge | Author: Jay Conrad Levinson
Publisher: Houghton Mifflin
Category: Book
List Price: $14.95
Buy New: $8.74
You Save: $6.21 (42%)
New (37) Used (21) Collectible (1) from $8.25
Avg. Customer Rating:  23 reviews
Sales Rank: 1402
Media: Paperback
Edition: 1
Number Of Items: 1
Pages: 384
Shipping Weight (lbs): 0.8
Dimensions (in): 8.7 x 5.7 x 1.1
ISBN: 0618785914
Dewey Decimal Number: 658.8
EAN: 9780618785919
ASIN: 0618785914
Publication Date: May 22, 2007
Availability: Usually ships in 1-2 business days
Shipping: International shipping available
Condition: Absolutely Brand New & In Stock. 100% 30-Day Money Back. Direct from our warehouse. Ships by USPS. 1+ million customers served-In business since 1986. Happy Customers is Our #1 Goal. Toll Free Support
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Product Description
When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including
* strategies for marketing on the Internet (explaining when and precisely how to use it)
* tips for using new technology, such as podcasting and automated marketing
* programs for targeting prospects and cultivating repeat and referral business
* management lessons in the age of telecommuting and freelance employees
Guerrilla Marketing is the entrepreneur's marketing bible -- and the book every small-business owner should have on his or her shelf.
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| Customer Reviews: Read 18 more reviews...
 Marketing Material for Jay Conrad June 18, 2008
2 out of 3 found this review helpful
I don't like the book. Jay Conrad use the book to promote his other books. There's no helpful examples or specific tips to use. You will achieve more results and gain more knowledge from the book Scientific Advertising of Claude C. Hopkins.
 Guerilla Marketing May 30, 2008
Very helpful information for small businesses working out ways to best market their products and services
I hope our competitors don't read this! May 26, 2008
1 out of 1 found this review helpful
An easy and friendly read, packed full of information... Many ideas you may already know, but have never taken full advantage of. At least a dozen strategies you can start using right now, and a few more that you will really need to plan carefully to use effectively. Levinson explains the importance of focussed and consistent advertising, referrals, testimonials and so much more. You'll learn about how and why you need to get it right BEFORE you advertise, then a multitude of simple ways to get your message out there. I've been in the design and advertising business for 30 years. I have always had some cool ideas for the graphic design... now I'm getting the MESSAGE right, too! This book has given me new insight into how we can get the best return on a small budget. I'm using these ideas at my full-time job for a commercial printer, as well as with a new business my wife and I started in October, 2007. So far, even in this dismal economy, we're seeing 10 to 20% growth each month. Thank you Jay. Almost every page of this book is covered in yellow highlighter!
Make your business a 900 lb guerilla to be a 900 lb gorrilla April 14, 2008
1 out of 1 found this review helpful
This book is outstanding. I have yet to finish reading the whole thing, but will soon. After each chapter it fills you with such inspiration for your business you will have to put it down and start acting on the secrets you KNOW your competition is overlooking.
As a small tackle shop that carries fishing flies and supplies, not many - if ANY - of my competitors are doing any of the secrets locked within these pages, so it has really opened up a whole world of possibilities for what I do.
This book will do more for ANY business, or business who wants its employees to further the image, word, branding, marketing and every aspect of the business. Before I bought this book I always thought to grow, you needed to spend big bucks on marketing and advertising.... what was I thinking?
Written to be inspiring, it WILL call you to action with real world applications they won't teach you in business school, because some of the most effective things have little or no cost!
GET THIS BOOK if you want your business to flourish or if you have a business, or just a hobby you would like to see some return from. If you just want it to sink into the ground... well then, I guess you won't need it.
We were wasting so much money before, just missing the point or not understanding how people work, and marketing vs advertising. The author is a real world pro at big and small business, where has this book been all my life?
Practicing what he preaches this author has made some struggling companies turn into daily household words... and even cultural icons - Like The Marlboro man, Proctor and Gamble, and a multitude of others. Learn from those who can show you some of their successes, don't waste time on authors with nothing under their belts to show for their theories.
BUY THIS BOOK FIRST.
 Do not buy this April 11, 2008
9 out of 20 found this review helpful
Look on every other bookstore website. The review's are EXACTLY the same...word for word. I smell a skunk.
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