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Raving Fans: A Revolutionary Approach to Customer Service | 
 enlarge | Authors: Kenneth Blanchard, Sheldon Bowles
Publisher: Random House Audio
Category: Book
List Price: $13.00
Buy New: $3.75
You Save: $9.25 (71%)
New (12) Used (9) Collectible (2) from $0.95
Avg. Customer Rating:  121 reviews
Sales Rank: 700712
Format: Abridged, Audiobook
Media: Audio Cassette
Edition: Abridged
Number Of Items: 1
Shipping Weight (lbs): 0.2
Dimensions (in): 7.1 x 4.4 x 0.8
ISBN: 0679424954
Dewey Decimal Number: 658.812
UPC: 090129424955
EAN: 9780679424956
ASIN: 0679424954
Publication Date: April 19, 1993
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Shipping: International shipping available
Condition: Never listened to! Still in original shrinkwrap! We will ship within two business days of your order or your shipping is free! Customer satisfaction is our #1 priority! If you are not satisfied with your purchase, please let us know and we will do all in our power to fix things!
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Product Description
1 cassette / 90 minutes
Read by Rick Adamson, Kate Borger, and John Mollard
For those who wish to improve their business, here is a fresh and innovating look at customer service - the most important element in creating a successful business sin the 90s, from the co-author of The One Minute Manager.
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| Customer Reviews: Read 116 more reviews...
 In lieu of Book July 6, 2008
1 out of 1 found this review helpful
I bought this in lieu of buying th book and am glad I did. We slipped it in and played it while on a day trip on the road. We are Amazon booksellers and found the information very helpful in our applying it to our bookselling business. The narration is story form which helps keep it interesting as well.
 A Little Flimsy Perhaps, but...a Quick Charge April 12, 2008
7 out of 7 found this review helpful
This book has a rather flimsy message. Simply stated it is that you can smash your competition and achieve exceptional success in sales by adhering to a deceptively simple formula: Know what you want; know what the customer wants, deliver beyond the client's expectation, and never stop enhancing your service. The message is delivered in a writing style known as "mystical realism" in the fiction world, and which doesn't work quite as well in the non-fiction world. There is some real magic here, though, and it's on the cover of the book, "More than One Million copies sold." This probably relates to the fact that the target audience is, in fact, probably not all that literate, that it reduces an MBA in Marketing to a 75 minute read, that the print is large, and of course the whimsical and all too frequent references to the game of golf. The fact is that salesfolk periodically need to have their batteries recharged, and this book is a quick-charge. It gives the reader the feeling that he has learned something new, and that the business world is really much less complex than appearances would suggest. I read it as mandatory preparation for a Xinnix seminar, and if they thought this book had exceptional value, I'm worried about how simplistic their seminar might be.
I am a Raving Fan March 27, 2008
This is one of the most informative and fun-to-read books I've ever read. There is so much to be learned and to think about. Really gets your energy and mind going.
Nice concept...poor execution March 23, 2008
I'm excited by the concept of Raving Fans, but the author uses a storytelling approach with a fairy god mother (no kidding) to talk about a few simple principles.
Move Your Clients Up the Ladder of Loyalty March 10, 2008
As with any approach to business improvement, sometimes you just have to go back to the basics. There is still application in business for "the golden rule" and all of us can "give back" by mentoring someone who is trying to learn what we have gained through experience. Beyond that we are only limited by our ability to translate what we "hear" from our clients and use our imaginations to delight them. In the end, we must differentiate ourselves (positively) and stand above the crowd. We must also inspire our Team to do so as well, for that is how long-term results are achieved. This book, through the use of storytelling (and some fantasy), illustrates how we can turn those "shoppers" into clients for life who can't stop bragging about us and buying from us. Read this book, brainstorm with your Team, and set your company apart!
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