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How to Write Successful Fundraising Letters (w/CD) (The Mal Warwick Fundraising Series) | 
 enlarge | Author: Mal Warwick
Publisher: Jossey-Bass
Category: Book
List Price: $34.95
Buy New: $19.30
You Save: $15.65 (45%)
New (30) Used (3) from $12.99
Avg. Customer Rating:  14 reviews
Sales Rank: 15897
Media: Paperback
Edition: 2
Number Of Items: 1
Pages: 336
Shipping Weight (lbs): 2.4
Dimensions (in): 10.8 x 8.5 x 1
ISBN: 0787999083
Dewey Decimal Number: 658.15224
EAN: 9780787999087
ASIN: 0787999083
Publication Date: March 28, 2008
Availability: Usually ships in 1-2 business days
Condition: BRAND NEW
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Product Description
Write with confidence and reach your donors You'll learn all the essential components of writing for success from this go-to book for writing for fundraising! Mal Warwick, the nation's premier letter-writing tutor and direct mail expert, shows you the essential tools for making your direct marketing program a success. He gives you both general advice about the most effective direct mail strategies and specific guidance. Learn his step-by-step model through all the critical stages -from laying the groundwork for a prosperous campaign through the importance of thanking donors. Includes ew chapters on E-mail solicitations, monthly and legacy giving and free downloads on josseybass.com. Refreshed and Revised: - Gain insight into current trends in the field with updated cases, samples, and examples
- Access more content for small to medium NPOs with limited budgets and resources
- Learn the latest technology with new sections on typography and lay out
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| Customer Reviews: Read 9 more reviews...
Kirks Nonprofit Consulting Services June 19, 2008
This is a wonderful tool that allows you to ask for donations "nicely." I really recommend this book to all who assist charities for a living whether on a professional level or as a volunteer.
It's the bible! May 9, 2008
Outstanding. Reminded me of everything I'm supposed to be doing in my fundraising letters but have forgotten over the years. It's the bible for fundraising letters!
You must buy this book May 10, 2007
4 out of 4 found this review helpful
If you ever think you will have to write a fundraising letter, you NEED this book. Too many people think it is just like writing any other kind of letter but it isn't. There is a rhyme and, more importantly, a reason to it. Don't write a fundraising letter without reading this book first.
How To Write a Successful Fund Raising Letter May 7, 2007
1 out of 2 found this review helpful
Excellent for a review of those with experience and super for those new at the experience. We have used it for both occasions
 Disappointed January 17, 2007
10 out of 15 found this review helpful
I am not an expert in writing fundraising letters. So, when I found a book with a title "How to write successful Fundraising Letters" it was as if I had won the lottery. I couldn't wait to get my hands on it because I was on a dealine to write a fundraising letter for a non-profit organization for which I had volunteered. I ordered the book, and paid just as much to have it deleivered the next day (local bookstores do not carry it). I found the book to be a tutorial and not something I could quickly benefit from. It is written to teach how to properly write and follow-up a fundraising campaign letter. The samples provided were very specific to 3-4 scenarios and did not offer much context. I guess I was looking for a book with hundreds of samples so that I could pick and choose phrases, paragraphs, etc.
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