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The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything | 
 enlarge | Author: Guy Kawasaki
Publisher: Portfolio Hardcover
Category: Book
List Price: $26.95
Buy Used: $8.12
You Save: $18.83 (70%)
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Avg. Customer Rating:  172 reviews
Sales Rank: 991
Media: Hardcover
Edition: 1
Number Of Items: 1
Pages: 240
Shipping Weight (lbs): 1
Dimensions (in): 9.2 x 6.3 x 1.1
ISBN: 1591840562
Dewey Decimal Number: 658.11
EAN: 9781591840565
ASIN: 1591840562
Publication Date: September 9, 2004
Availability: Usually ships in 1-2 business days
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Product Description
What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers. The Art of the Start will give you the essential steps to launch great products, services, and companieswhether you are dreaming of starting the next Microsoft or a not-for-profit thats going to change the world. It also shows managers how to unleash entrepreneurial thinking at established companies, helping them foster the pluck and creativity that their businesses need to stay ahead of the pack. Kawasaki provides readers with GISTGreat Ideas for Starting Thingsincluding his field-tested insiders techniques for bootstrapping, branding, networking, recruiting, pitching, rainmaking, and, most important in this fickle consumer climate, building buzz. At Apple, Kawasaki helped turn ordinary customers into fanatics. As founder and CEO of Garage Technology Ventures, he has tested his iconoclastic ideas on real- world start- ups. And as an irrepressible columnist for Forbes, he has honed his best thinking about The Art of the Start.
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| Customer Reviews: Read 167 more reviews...
 Start Your Business Right April 11, 2008
Guy Kawasaki is a legend in Silicon Valley and demonstrates why entrepreneurs do whatever they can to meet with him in this book. Whatever type of business you are looking to start - whether it's a service or a product - there is some practical advice in this book for you from someone who has been on both sides of the table. For anyone starting a business, however, this should only be one source of guidance and encouragement, as there are many other great books out there regarding how to get a business up and running. But few of them are as engaging or entertaining to read as The Art of the Start.
Great read March 6, 2008
I really enjoyed the candor and wit of the author, Guy Kawasaki. The stories from his past and a peek into the venture capital world was all very insightful. What was most interesting was how he separated the fluff from what was actually important. I believe the lessons from this book will definitely help me in the future.
Just what I was looking for! February 23, 2008
As an aspiring bootstrapping entrepreneur this book was a serendipitous find the day it caught my eye. I found it to be full of gems and sage advice that really resonated with me. It was an easy and enjoyable read that I plan on keeping close by for a quick and easy reference. The book holds out a lot of hope while grounding you in reality with strategies to help you succeed if your business and product is meant to do so. I don't know if I will ultimately be successful with my endeavor, but all I can say to Guy for taking the time to write this book and share his knowledge is: Thank you!
Excellent book - bad reviews from the unexperienced February 18, 2008
"The Art of the Start" ranks as one of the best book around on the subject of startups. It points any entrepreneur or start up leader in an excellent direction. Like all of Mr. Kawasaki's books I've read, it is very readable, to the point, and filled with invaluable information. You just have to be at a point in your career/life where your experience allows you to hear Guy's message. This book applies to any startup - including those that do not wish to pursue VC or other equity financing options. In fact, Guy makes it abundantly clear that VC may not be worth it for many organizations.
I suspect the bad reviews are from wannabees who haven't been-there or done-that. It's not a fill-in-the-blank recipe book overflowing with minutia that some reviewers think it should be, but rather it contains a broad message. A guiding principle of sorts. Mr. Kawasaki cannot hope to convey a clear message if he's spending all his time on the tedium of accounting, product pricing, or marketing details. For example, listen to his message and keep on the right side of the cash curve when bootstrapping. If you need the details on cash flow, product pricing, margins, and inventory management, then buy a book on the subject. Or better yet, as Guy suggests, find someone like an angel to help and mentor you.
Good luck and strive to make your mark on the world.
Sharp and Articulate January 14, 2008
You've heard `Success leaves Clues". Save yourself a lot of headaches. I purchased this book over 2 years ago and found myself pulling it off the shelf again for a second valuable read. Opportunities are too precious as well as wasting your time and finances. Great read for the entrepreneur and upper management.
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