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No B.S. Ruthless Management of People and Profits: The Ultimate, No Holds Barred, Kick Butt, Take No Prisoners Guide to Really Getting Rich (No B.S.) | 
 enlarge | Author: Dan S. Kennedy
Publisher: Entrepreneur Press
Category: Book
List Price: $14.95
Buy New: $8.91
You Save: $6.04 (40%)
New (23) Used (4) from $8.91
Avg. Customer Rating:  11 reviews
Sales Rank: 5008
Media: Paperback
Edition: 1
Number Of Items: 1
Pages: 350
Shipping Weight (lbs): 0.9
Dimensions (in): 7.4 x 5.5 x 1.2
ISBN: 1599181657
Dewey Decimal Number: 658
EAN: 9781599181653
ASIN: 1599181657
Publication Date: March 26, 2008
Availability: Usually ships in 1-2 business days
Shipping: International shipping available
Condition: Brand New, Perfect Condition, Please allow 4-14 business days for delivery. 100% Money Back Guarantee, Over 1,000,000 customers served.
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Product Description
FREE-Audio CD INSIDE Featuring Exclusive Interview with the Author-PLUS Voucher for FREE Webinars, Tele-Seminar and Newsletters Here it is: no warm 'n fuzzies, no academic theories-just hard-core strategies from real world trenches…the long-overdue management book no one but Dan Kennedy would dare to write. This is your permission slip to take back control of your business, enforce standards, manage for maximum profit and actually get performance from your people! Kennedy covers: - The true nature of employer-employee relationships: friendly while you feed them (Why ownership mentality is a futile and dangerous goal)
- The two most crucial (and liberating) management decisions
- The worst number in business is…(fix this before it's too late!)
- Leadership is vastly overrated: a new, rational model for profitable productivity
- Why and how to make marketing the master-all others servants
- Mice at play, and how to get compliance when the cat's away
- Finding the magic “GE-Spot” for your particular business' greatest success with its customers
- Fairness be damned-to the winners the spoils (it's time to start paying for performance, not for showing up)
- Is a happy workplace a productive workplace? a serious look at the new, fun mandate-lies the management theorists sell
- Managing the sales process-the biggest instant improvement (more $ now!)
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| Customer Reviews: Read 6 more reviews...
No BS Response! July 15, 2008
Typical Dan Kennedy stuff, right on target!
Great stuff, wish I had known this years ago; life would be better now!
Dan's the man July 1, 2008
Required reading for anyone who owns or is starting a business. When you fill out the forms to get a tax ID number, they should have one question on the form. "Did you read this book?" If No, you don't get a tax ID number. It's that important. IMHO, no one gives advice that can not only change a business but change a life better than Dan Kennedy. ppartridge@comcast.net
A complete Business Makeover for under $15 June 28, 2008
1 out of 1 found this review helpful
This is a wonderful book that will challenge many of the things you do in your business. If you follow Dan's advice, you will radically alter your approach to business. You could not hire a consultant to teach this for under a few thousand dollars. Yet you get one of the best teaching very valuable concepts for under $15.
If you are familiar with Dan Kennedy's work, this is very typical. If you are not a Dan Kennedy fan, this is a great book for getting acquainted with "planet Dan."
Typical Dan means that he does not hold anything back. His writing is biting, often humorous and to the point. He takes a very direct approach, nothing sugar coated.
He relates the story he learned from Earl Nightingale - if you have no role model, look at what everyone else is doing and do the opposite, because the majority is always wrong. Dan teaches you to go against popular wisdom and custom. Most people do not get rich. If you truly are interested in making a profit - and according to Dan that is the best reason for being in business - then you must go against conventional wisdom.
Most of the information covered in this book is the fundamental teachings of Dan Kennedy. If you are a student of his work then you have probably heard or read most of this information before. However I would still highly recommend this book. First, I think we all need to be reminded of these business truths. I think we have all learned a lot of bad habits or ways of thinking which we need to correct. It never hurts to be reminded of these concepts.
One of the most important concepts of the book is "good enough is good enough". "Aspiring to unmitigated excellence is a lovely theory. But the reality is that all the most successful companies find the good enough spot." As a business we need to understand what the customer/clients really wants, expects and is willing to pay for. Striving to deliver a product or service beyond what the customer/clients wants, expects and is willing to pay for is a costly exercise.
"People who are good at making excuses are never very good at making money. Excuses and profits are incompatible."
"Motivation without measurement is meaningless." Everything that is important in your business must be measured. Bonuses which are not tied to performance are a waste of money and create many potential problems.
Dan spends a lot of time discussing employees. His first stance is resist them at all cost. But if you must have them, then treat them as a rental asset. Make sure you are making a profit from the employee. They cost much more than most people acknowledge. Being a "good boss" generally means being well liked. Dan's definition of a good boss is an effective boss.
The book discusses in great detail the difference between activity and accomplishment. Accomplishment is the only thing that counts. Make sure you are focused on and measuring accomplishment.
A few chapters are written by guest authors. And there is an audio CD included with the book. The CD is an interview with Dan conducted by Lee Milteer and discussed the concepts of the book. The CD alone is worth the price of the book.
There are numerous references for additional sources of information/help. These generally point to some additional product or service available from Dan Kennedy or one of his affiliates. If you need/want additional help, these can prove to be very valuable. If you have trouble with this sort of promotion, just ignore them. Do not let the fact that he offers additional resources get in your way of reading and learning from this book. The book is well worth reading. If you understand and implement just one idea from this book, it will dramatically change your business.
Ruthless Management Review June 18, 2008
1 out of 2 found this review helpful
This book is exceptional. I have been in business for over 30 years. Page after page reveals mistakes that I have made and some I have not made yet. The book will keep me from making them.
If you are new in business or thinking about starting a business, "Ruthless Management" is a must read.
It is humorous enough to keep you turning the pages and serious enough to make you think.
Best Employee Management Book Ever! June 15, 2008
0 out of 1 found this review helpful
In the interest of disclosure I've coauthored a book with Dan Kennedy, the The Official Get Rich Guide to Information Marketing: Build a Million-Dollar Business in 12 Months. I've been a client of Dan's since 2003 and a subscriber of his newsletter since 2000.
Over the years I've heard snippets of Dan's employee management techniques as part of coaching meetings or as the answer to questions at a seminar. However, this book carefully pieces together an exceptional employee and business management system that'll make any business owner more profitable.
One of the essential truths discussed in the book is that employee's role in a business is to generate profits for the business owner. While employees and press think your business exists to create jobs. The fact is those jobs must be contingent on the employees generating profits for you. For every employee or hiring decision you must determine the return on investment. What profits are going to be generated in your business by this employee?
Dan also clearly defines how all employees eventually go lame. As a business owner it's easy to become emotionally attached to an employee and to rationalize their poor performance. After all, they have a family to feed. However, Dan clearly illustrates that it's your responsibility to yourself and the rest of your employees to never tolerate poor performance. Dan cites several examples of successful business leaders who turned into poor performers after a number of years. While long employee tenures need to be celebrated they are rare and business owners must become clear about the purpose of employees in business.
Dan also provides a lot of real world strategies for managing and motivating employees. There is a detailed discussion of employee bonuses and incentive compensation. Too many business owners, including myself in the past, tie bonuses to company-wide performance. Also, they give bonuses as a way of saying thank you or sharing profits. Dan shows you how to create bonuses that encourage the performance you want in your business.
More than anything, Dan's book gives business owners permission to run their businesses for their profit. Too many newscasters and business experts teach business owners how to be sensitive to employees. In effect they foster an environment where the business owner works for the employee. Instead, Dan shows you how you can reclaim your business from your employees. How you can wrestle control and build a business that you enjoy owning.
This book is a great investment in your sanity as a business owner. You'll learn a lot from Dan's no nonsense perspective.
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