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The Art of the Start | 
 enlarge | Manufacturer: Portfolio
Category: EBooks
List Price: $26.95
Buy New: $16.01
You Save: $10.94 (41%)
Avg. Customer Rating:  174 reviews
Sales Rank: 632
Format: Kindle Book
Media: Kindle Edition
Edition: 1
Number Of Items: 1
Pages: 240
Dewey Decimal Number: 658.11
ASIN: B000QJLQY4
Publication Date: February 1, 2007
Shipping: Eligible for Super Saver Shipping
Availability: Usually ships in 24 hours
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Product Description
What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers. The Art of the Start will give you the essential steps to launch great products, services, and companies -- whether you are dreaming of starting the next Microsoft or a not-for-profit that's going to change the world. It also shows managers how to unleash entrepreneurial thinking at established companies, helping them foster the pluck and creativity that their businesses need to stay ahead of the pack. Kawasaki provides readers with GIST -- Great Ideas for Starting Things--including his field-tested insider's techniques for bootstrapping, branding, networking, recruiting, pitching, rainmaking, and, most important in this fickle consumer climate, building buzz. At Apple, Kawasaki helped turn ordinary customers into fanatics. As founder and CEO of Garage Technology Ventures, he has tested his iconoclastic ideas on real-world start-ups. And as an irrepressible columnist for Forbes, he has honed his best thinking about The Art of the Start.
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| Customer Reviews: Read 169 more reviews...
 Invaluable reference tool for anyone considering a startup June 19, 2008
This book is great for anyone who has been toying with the idea of starting their own business.
I've been kicking around the idea of opening a pub in my city for a few years now. Since real estate has slowed so greatly in recent months (my current career) it has occurred to me that my passionate desire to open a pub should be more seriously explored.
"The Art of the Start", although not concentrating on pub opening, (How many books actually do?) does provide boatloads of useful information that any entrepreneur, no matter the business, can use. Guy Kawasaki informs and reforms ideas and misconceptions I've had about starting my own business, all in a very "Guy Kawasaki" way. It should also be noted that the foundation for his success plan seems to me to be one of a high standard of ethics and selflessness. I can honestly say that its contents have truly lit a fire in me to pursue my dream.
Now that I finished the book I will be recommending it to my mother who currently has a new business of her own. She'll have to buy her own however, mines not going anywhere.
brilliant guidelines for starting your business May 28, 2008
I was somewhat skeptical when I started this book. Though attracted by the author's reputation, I was afraid to find this book yet another shallow collection of information for dummies. I was wrong. The author wastes no time on pontification but rather noninvasively shows what's important and why. Whether to use the technique is then up to the reader. And he does that in a concise and entertaining manner. Most concepts discussed in the book are quite simple and are common sense (as one would expect), but it is nevertheless helpful to have them all together for a solid full picture.
Start Your Business Right April 11, 2008
Guy Kawasaki is a legend in Silicon Valley and demonstrates why entrepreneurs do whatever they can to meet with him in this book. Whatever type of business you are looking to start - whether it's a service or a product - there is some practical advice in this book for you from someone who has been on both sides of the table. For anyone starting a business, however, this should only be one source of guidance and encouragement, as there are many other great books out there regarding how to get a business up and running. But few of them are as engaging or entertaining to read as The Art of the Start.
Great read March 6, 2008
I really enjoyed the candor and wit of the author, Guy Kawasaki. The stories from his past and a peek into the venture capital world was all very insightful. What was most interesting was how he separated the fluff from what was actually important. I believe the lessons from this book will definitely help me in the future.
Just what I was looking for! February 23, 2008
As an aspiring bootstrapping entrepreneur this book was a serendipitous find the day it caught my eye. I found it to be full of gems and sage advice that really resonated with me. It was an easy and enjoyable read that I plan on keeping close by for a quick and easy reference. The book holds out a lot of hope while grounding you in reality with strategies to help you succeed if your business and product is meant to do so. I don't know if I will ultimately be successful with my endeavor, but all I can say to Guy for taking the time to write this book and share his knowledge is: Thank you!
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