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The Story of the Development of NWATNA: A New Concept in Pay-Per-View Programming | 
 enlarge | Author: Jerry W. Jarrett
Publisher: Trafford Publishing
Category: Book
Buy New: $19.99
New (1) Used (1) from $19.99
Avg. Customer Rating:  2 reviews
Sales Rank: 732953
Media: Paperback
Pages: 178
Shipping Weight (lbs): 0.9
Dimensions (in): 10.9 x 8.2 x 0.4
ISBN: 1412028787
Dewey Decimal Number: 796
EAN: 9781412028783
ASIN: 1412028787
Publication Date: June 5, 2004
Shipping: Eligible for Super Saver Shipping
Availability: Usually ships in 24 hours
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Product Description
When the WWE bought WCW from Turner/Time Warner, they were basically the only professional wrestling company in the US. Jerry and Jeff Jarrett knew the needed capitol to begin a traditional wrestling company was beyond their resources. the father and son r=team realized that a new concept would be necessary to accomplish the task of starting a national wrestling company. Against great odds, the largest time allotment contract with the pay-per-view providers, InDemand and Direct TV was negotiated. With the seed money (1,000,000.00.) and a boat load of optimism, the Jarrett's set out to form a start up International wrestling company. After bankers promised loans and then withdrew at the last minute, Health South came in as the financing partner in the venture. Health South was forced to pull out without notice because of international problems and with a window of only 30 days, a replacement for Health South was found when Panda Energy bought into the project. The road was never an easy one. From discovering that a key man who handled the PPV end of the business was on the payroll of the company that handles WWE PPV's at the same time, to receiving forged documents form InDemand, to wrestlers that had verbally committed to NWATNA suddenly getting attractive contracts with WWE, the venture has survived. Today, two years after the launch, this company that insiders gave no chance of survival, has produced 90 weeks of pay-per-view programs, and is seen around the world on international television. NWATNA has secured a deal with a major television network.
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| Customer Reviews:
 Buy it! January 30, 2006
Judging from the other reviews, I wasn't too sure what to expect from this book, and I must admit that I found myself pleasantly suprised. Most wrestling books like Flair's and Russo's, whilst they're interesting reads and worth reading in their own right, do come off as being kind of full of sh-t when it comes to certain people or aspects of their careers that they just bury outright for no real reason other than ego. Jerry Jarrett on the other hand comes across as very sincere, and doesn't so much bury folks as offer constructive criticism which is a nice change of pace. This book is a brutally honest portrayal of the wrestling business that is a must read for anyone interested in the backstage goings-on. More than that however, this is also a book about one man's views on life, religion and relationships that comes across very emotively (if such a word exists) and eloquently.
If you're thinking "hhmmmm, should I buy it, I dont know if I can be bothered to read the same thing about how vince is evil and how mistreated this guy was" don't worry, this isn't ur usual fare in terms of wrestling biographies. Buy it and find out for urself, you won't regret it.
(hey, if u do u can just send it back neway!)
 Unique Is The Best Word ... January 31, 2005
3 out of 3 found this review helpful
I'm a long time wrestling fan, and an avid reader. Seeing that professional wrestling is a passion of mine, I try and read as many books on the business that I can. I had heard some interesting things about The Story of the Development of the NWATNA through the grapevine, so my interest was peaked when it finally arrived at my door.
This book is written in journal form, since it is actually Jerry Jarrett's personal journal ... complete with typos and grammatical errors. It reminds me of the online "Live Journals" that are popular with alot of the independant wrestlers nowadays. This style makes the read different, it makes the reader feel as if they're taking the journey with Jerry. In that sense the book is unique, but that style gets old rather quickly.
All in all this is an easy read, but it jumps around too much. One can't really blame Jerry Jarrett for that since he initially wrote this journal for his own personal pleasure, not for the entertainment of others. To further prove that, on many occasions throughout the book he mentions how the story he is currently ( at the time ) living would, "make a great book someday".
You see the range of emotions from Jerry that any person that goes through stress deals with. If there is one thing that I can praise this book for, it is making the author seem "more human". You don't see Jerry Jarrett as a millionaire with a legendary mind for the world of professional wrestling, you see him as a father, a husband, a friend, and a businessman. I would venture to say that this is one of the most intimate wrestling books, mainly because it was not initially written for national distribution, and that in and of itself is an accomplisment and sets this book apart.
The downsides to this book is the jumping from story to story. There are too many characters to truly follow and at times too much going on to comprehend. I'm sure this didn't come across as such when Jerry wrote the journal, since he lived it and didn't intend on wrestling fans reading it, but it comes across that way to the reader. The positive side however is that this is a unique and intimate journey with Jerry done in a style that has not been utilized in previous wrestling related books.
This is a book for the passionate wrestling fan, that's about all that would enjoy it, and even some of them may find the rambunctious nature of the book a little less than appealing. All in all it's a middle of the road book for me. You enjoy it while you're reading it, but you're not horribly disappointed when you finish.
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