How to Start a Home-Based Online Retail Business (Home-Based Business Series) | 
 enlarge | Author: Jeremy Shepherd
Publisher: Globe Pequot
Category: Book
List Price: $18.95
Buy New: $7.71
You Save: $11.24 (59%)
New (26) Used (9) from $7.70
Avg. Customer Rating:  7 reviews
Sales Rank: 114629
Media: Paperback
Edition: 1st
Number Of Items: 1
Pages: 168
Shipping Weight (lbs): 0.7
Dimensions (in): 9 x 7.5 x 0.6
ISBN: 0762742461
Dewey Decimal Number: 658.8720681
EAN: 9780762742462
ASIN: 0762742461
Publication Date: February 1, 2007
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Condition: Brand New - Never Opened. Fast, reliable delivery. Exceptional customer service. Selling books online since 1999. Standard shipping is USPS. Expedited shipping is UPS Ground. Expedited shipping will NOT deliver to HI, AK, PR, PO Boxes, APO/FPO.
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Product Description
All the information you need to get online and selling, from creating a winning website to writing a business plan, software choices, security issues, taking credit cards, taxes and record keeping, marketing your business, legal matters, and how to grow your business.
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| Customer Reviews: Read 2 more reviews...
Touches on Important areas, leaves some gaps February 23, 2008
2 out of 3 found this review helpful
A found this to be a general overview and "get your feet wet" book on opening your online retail store. I thought there was a little too much storyline and not enough in-depth information. For example, when filing for a Trademark/Servicemark (so nobody can use your name or symbol) the author only touched on this subject. It really didn't go into the online process of applying for a Trademark/Servicemark, which is very in-depth and very important information.
Chapter 7- "What you Need to Know about Creating Your Website" definitely needs to be expanded and the author needs to elaborate. I think he should've used more examples on SEO (search engine optimization) a critical area in the survival of your website. More specific tips for increasing traffic to your site is definitely needed.
The author did a pretty good job on explaining shipping methods and establishing merchant accounts (visa/mc) and what to expect with fees. Chapter 9- "Getting Paid" was helpful.
Lastly, less fuzz on creating balance in your life, creating personal time, making time for family and friends. I think I needed more meat and potatoes with this book, less cranberry sauce. It's worth picking up the book, because it's practically the only book available of its kind, but keep in mind this book will mainly serve as an outline for starting your business, the rest is up to you.
 All you need to know December 24, 2007
2 out of 5 found this review helpful
It's a great book in the sense it has many live examples. But some of these may not be applicable in your situation.
 Absolutely must have this book! September 24, 2007
7 out of 8 found this review helpful
How to Start a Home-Based Online Retail Business is the perfect book to help you do just that. The book is well-written, easy to read, and provides you with the essential information to begin to do business online.
Jeremy Shepherd got started early in the online world. In 1996 he opened PearlParadise.com, and has become the leading online pearl wholesaler and retailer. His business, which started with the purchase of one pearl necklace during a trip to Beijing, has grown to be a multi-million dollar enterprise.
Shepherd's book details how to save money while starting your online business, how to design and create your website, how to market your business, and how to use a merchant account to allow customers to pay you by credit card. He doesn't even forget to give tips on shipping, which is oh so important to an online purchase, or to tips on avoiding fraud, which is oh so important to you and your business.
How to Start a Home-Based Online Retail Business gets right to the point, doesn't talk down to you, doesn't require a degree in Computer Science to understand, and covers all the necessary details of becoming an online entrepreneur. I love this book.
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Cat Cromar
www.astartuplife.com/category/book-reviews
Definitely recommend. August 28, 2007
7 out of 8 found this review helpful
I purchased this book on a recommendation from a friend of mine. She had not read it but had heard of the author and his business. I have had the idea of starting an import company to sell online for a few years so I thought this may be a good book to invest in.
What I liked most about this book was the way he so clearly told his story from the position of someone who has been there, in every step of the way. There was not a lot of technical information on how to build a Website, but he explained how he started without the technical know-how either, and how he got around it.
Also in the book there are these sections that are sort of "advice from the trenches" sections. They talk about common mistakes that the author made and the consequences and how to avoid them. Very forthcoming of him to be so honest.
If you are considering starting a home based business on the Internet with a Website, and especially if you are still uncertain of which direction to proceed, I would really recommend reading this book.
 a poor guide August 3, 2007
4 out of 15 found this review helpful
I'm disappointed of this business guide, the worst I've ever bought. Very general description of the idea to have an on-line business... but not about the business itself. I'm dissatisfied and don't advise this guide to a personne who is seriously interested in online retail shop.
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