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Covert Persuasion: Psychological Tactics and Tricks to Win the Game | 
 enlarge | Manufacturer: Wiley
Category: EBooks
List Price: $21.95
Buy New: $9.99
You Save: $11.96 (54%)
Avg. Customer Rating:  57 reviews
Sales Rank: 1165
Format: Kindle Book
Media: Kindle Edition
Number Of Items: 1
Pages: 240
Dewey Decimal Number: 153.852
ASIN: B000VHUPCU
Publication Date: September 18, 2006
Availability: Usually ships in 24 hours
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| Customer Reviews: Read 52 more reviews...
some interesting techniques May 22, 2008
1 out of 1 found this review helpful
very interesting read.
some of the techniques used by interrogators to determine if someone is lying was useful.
would recommend
Valuable and easy-to-digest May 20, 2008
1 out of 1 found this review helpful
This book is good. It's no miracle that will
turn you into a sales-ninja, but it has a lot of
good information.
A lot of the stuff in here will be self-evident to
people who persuade for a living like copywriters
and salespeople... even preachers.
Just plain useful and worth reading. No one part
stood out as being jaw-droppingly informative. It's
a steady horse that delvers good, often usable information
from beginning to end.
 Excellent read for any Salesperson or Public speaker May 13, 2008
2 out of 2 found this review helpful
I am a Kevin Hogan fan after taking one of his seminars, he's the real deal. BTW, I took the seminar on personal referrals of colleagues who he personally helped the year before negotiate a major salary increase.
Back to the book, the chapter on 20 Keys to persuasion in a story should be required reading for anyone in sales and public speaking. You've got to understand why you are telling a story and HOW to make it not just better, but captivating.
This book changed the way I deliver presentation! Before this book, the technical nature of my presentations would, understandably, put people to sleep. Now, I have the audience captivated and sold in the "pretalk" before I even start the formal presentation...the technical data becomes a formality. Because I followed Kevin's advice. I admit it was disconcerting at first to push myself out of the typical seminar drone comfort zone, but the results have been fantastic. AND I love giving seminars and presentations now, I look forward to them!
If you are in public speaking or any role where your ability to persuade it key, I hightly recommend this book.
Persuasion April 1, 2008
1 out of 2 found this review helpful
This is a good book, but I would say it needs some more stories to help round it out. Gets into alot of specifics, and lists, that are helpful, but get to be a little boring. All in all, a very informative book, and helpful to know. Also easy to apply what is learned.
A more indepth version of Verbal Judo March 31, 2008
1 out of 2 found this review helpful
I read this book prior to reading verbal judo. I read this book from cover to cover in about 2 days. I strongly suggest this book to anyone who is interested in interpersonal communications and subconcious message delivery. I think its much more in depth and user friendly than reading verbal judo...not to talk too much about verbal judo but its very dry and not very explanitive. I found this book to be worth the extra few dollars it was more than the counterpart. My hats off to the author for a well written book that was quite entertaining and educational. I hope others enjoy this book as much as i have, i lend my copy out regularly, and it comes back a few days later always with positive reviews.
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