Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sport | 
 enlarge | Author: Barbara Smit
Publisher: Ecco
Category: Book
List Price: $26.95
Buy New: $13.98
You Save: $12.97 (48%)
New (34) Used (7) from $13.75
Avg. Customer Rating:  3 reviews
Sales Rank: 39491
Media: Hardcover
Number Of Items: 1
Pages: 400
Shipping Weight (lbs): 1.6
Dimensions (in): 9 x 6.3 x 1.6
ISBN: 0061246573
Dewey Decimal Number: 338.768536
EAN: 9780061246579
ASIN: 0061246573
Publication Date: March 1, 2008
Availability: Usually ships in 1-2 business days
Condition: New. The only flaws possible would be from customers while browsing our vast inventory or during shipment, although, both are quite uncommon and highly unlikely. The buyer will be contacted and informed of any significant change in condition when discovered while packaging. Please feel free to contact us about anything prior to, during, or following the transaction. Ships, very quickly & well packaged, from MI.
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| Editorial Reviews:
Product Description
The fascinating story of the enemy brothers behind adidas and puma, whose rivalry shaped the modern sports business Adidas and Puma are two of the biggest global brands in sports, paying stars, clubs, and competitions to show off their labels in stadiums and across magazine pages. In Sneaker Wars, journalist Barbara Smit reveals the dramatic, character-driven story of these two power-houses. Started in their mother's laundry room in Germany, Adi and Rudi Dassler's shoe business was an instant success, their spikes worn by Jesse Owens in the Berlin Olympics. But a vicious feud soon pulled them apart: by the end of World War II, the brothers split the company, dividing their family and hometown. Adidas and Puma revolutionized the world of sport, their rivalry introducing behind-the-scenes deals and multimillion-dollar contracts. From Pele to Joe Namath, Walt Frazier to Boris Becker, Muhammad Ali to David Beckham, they all contribute to the roller-coaster rise, near collapse, and revival of the two brands. A page-turning narrative, Sneaker Wars is a riveting blend of family drama, business, sports, and history.
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| Customer Reviews:
 SNEAKERS WARS June 24, 2008
Most fascinating account of a family and the business that they started in a small community that reached such great heights. Especially interesting to me, because of a few day's visit to the German town of Herzogenaurach and nearby Army Base in Bavaria, several years ago.
I love it! May 28, 2008
0 out of 1 found this review helpful
the book was in great condition and I am enjoying reading it! Thank you so much!
 A View into the world of sports shoes and attire May 13, 2008
2 out of 2 found this review helpful
Between the pages of this book lie the family saga of two brothers who ended up being torn apart due to war, personality and family. There is not really a happy ending although there is reconciliation among the posterity. Developing a better shoe and running a company are not necessarily the same thing as the players find out in this biography of two major shoe giant companies: Adidas and Puma. Although the book was good, it felt tedious and drawn out in place. I'm sure the author was trying to make sure that all the major players were included but maybe some of them should have been left out in the editing process. This was an interesting read into the world of sports and the attire accompanying the players and teams. Look for everyone from the soccer great Pele' to David Beckham and Joe Montana. I did appreciate the thoroughness that the author devoted to this work.
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