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Business Plans That Win $$$: Lessons from the MIT Enterprise Forum | 
 enlarge | Author: Stanley R. Rich
Publisher: Harper Paperbacks
Category: Book
List Price: $13.00
Buy Used: $0.99
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Avg. Customer Rating:  14 reviews
Sales Rank: 23491
Media: Paperback
Number Of Items: 1
Pages: 240
Shipping Weight (lbs): 0.4
Dimensions (in): 7.6 x 5.3 x 0.6
ISBN: 0060913916
Dewey Decimal Number: 658.15
EAN: 9780060913915
ASIN: 0060913916
Publication Date: February 18, 1987
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Product Description
If you're thinking of starting your own business -- or if you have a new idea that you want to convince your company to sell, build, or promote -- this book will provide you with all the information you need. Based on the expert approaches of the MIT Enterprise Forum, a nationwide clinic providing assistance to emerging growth companies, Business Plans That Win $$$ shows you how to write a business plan that sells you and your ideas. Enterprise Forum cofounder Stanley Rich and Inc. magazine editor David Gumpert use examples real business plans to answer the entrepreneur's most pressing questions about how to effectively present any product or service to potential investors to win their attention and financial support.
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| Customer Reviews: Read 9 more reviews...
Straight to the point February 25, 2008
Our software firm needed something reliable that we could use to pitch to private equity investors. This easily did the trick. The book was written by investors who reveal what their interests are.
I would highly reccommend this for anyone in the business community. It also gave me deeper insights into the investment area and it also gives clear insight into how to grow businesses that can have a lasting global impact.
It also was quite fun (made me chuckle abit) and concise =)
 Slightly dated, but great info January 10, 2008
0 out of 2 found this review helpful
Great starting point to writing a business plan. Took a class along with the book. I would recommend getting some supplemental information as well. Check out www.schuylersilva.com
Great info, good read. May 14, 2006
3 out of 4 found this review helpful
Neither a textbook not a novel but very well organized common (and not so common) sense advice how to prepare a winning business plan. I used the book while I wrote one myself and I couldn't finish reading - every few pages or so I returned to my PC and edited my business plan which I believe now has better chances for success thanks to Mr. Rich.
The Only Guide To Use March 19, 2006
7 out of 7 found this review helpful
I have tried to find other how-to-books on business plan writing but no other gives you the concise step-by-step instructions this one does. I have written plans for others as well as myself using this book. $$$ have been raised and compliments have been received on the no nonsense approach to business plan writing. I have used this book for over 15 years and have given them to others to use.
Business Plan Wisdom Well Worth Your Time October 20, 2005
10 out of 10 found this review helpful
This book is aimed at those entrepreneurs who are seeking a substantial equity investment for their fledgling going concerns. The focus is the view from the perspective of the professional investor, the venture capital firm officials; the people who say yes or no about fairly large sums of money. These professionals are most responsive to management teams, teams which have a decent quantity of the right experience and which include members who cover the management and necessary technical disciplines well.
Business plans, however, are needed and should be used in many other business situations including sole proprietor startups as well as established companies aiming to launch special projects, new products or other ventures.
The good news about this book is that
It is easy to read
It has sound wisdom to impart to virtually all who are considering the preparation of a business plan
It steers the reader away from "forms" (fill in the blanks formats & software) as well as sample plans.
On this last point the authors write: "Sophisticated investors disagree strongly with such "cookie-cutter" approaches to writing business plans simply because the financiers believe that each business is unique, with its own special marketing, sales, production, and other issues." If the book convinces the reader of this key point it will have performed a great service.
From my perspective the content covers all of the important issues that make up the business planning process. The advice is very sound if you can make appropriate adjustments for your particular business situation. Conveniently each chapter is neatly and briefly summarized with the key points to be retained by the reader.
Virtually all entrepreneurs need to sell their business concept. It may be to family and friends, to key customers or suppliers, to potential partners, private investors or key employee prospects and to one or more lenders. All potential entrepreneurs should read the final chapter titled "And Now It's Show Biz". This chapter tells how to cap off an efficient and effective business plan with an equally effective oral presentation.
For the book's primary audience this post-plan interview procedure is critical in securing venture capital funding. The advice contained in this last chapter, however, can be applied by any entrepreneur talking to any important audience (with appropriate adjustments). This chapter is, as the saying goes, "worth the price of admission."
Highly recommended as the "one book" if you should limit your reading to just one.
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