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Opening a Restaurant or Other Food Business Starter Kit: How to Prepare a Restaurant Business Plan and Feasibility Study

Opening a Restaurant or Other Food Business Starter Kit: How to Prepare a Restaurant Business Plan and Feasibility Study

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Author: Sharon Fullen
Publisher: Atlantic Publishing Company (FL)
Category: Book

List Price: $39.95
Buy New: $20.00
You Save: $19.95 (50%)



New (28) Used (12) from $19.99

Avg. Customer Rating: 4.5 out of 5 stars 8 reviews
Sales Rank: 19920

Media: Paperback
Edition: Pap/Cdr
Number Of Items: 1
Pages: 284
Shipping Weight (lbs): 1.2
Dimensions (in): 8.6 x 6 x 0.7

ISBN: 0910627363
Dewey Decimal Number: 647.95068
EAN: 9780910627368
ASIN: 0910627363

Publication Date: December 30, 2004
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Condition: Brand new from the publisher!

Similar Items:

  • The Restaurant Business Start-up Guide (Real-World Business) (Real-World Business)
  • Running a Restaurant for Dummies
  • Restaurant Financial Basics
  • The Restaurant Manager's Handbook: How to Set Up, Operate, and Manage a Financially Successful Food Service Operation 4th Edition - With Companion CD-ROM
  • The Restaurant Dream?

Editorial Reviews:

Book Description
Restaurants are one of the most frequently started small businesses, yet have one of the highest failure rates. Survivors need a powerful strategic advantage: a sound business plan and feasibility study prior to opening. A new study from The Ohio State University has found the restaurant industry failure rate between 1996 and 1999 to be between 57-61 percent over three years. Don't be a statistic on the wrong side, plan now for success with this new book & CDRom package.

A business plan precisely defines your business, identifies your goals, and serves as your firm's resume. The basic components include a current and pro forma balance sheet, an income statement, and a cash flow analysis. It helps you allocate resources properly, handle unforeseen complications, and make good business decisions. Because it provides specific and organized information about your company and how you will repay borrowed money, a good business plan is a crucial part of any loan application. Additionally, it informs personnel, suppliers, and others about your operations and goals. Despite the critical importance of a business plan, many entrepreneurs drag their feet when it comes to preparing a written document. They argue that their marketplace changes too fast for a business plan to be useful or that they just don't have enough time. But just as a builder won't begin construction without a blueprint, eager business owners shouldn't rush into new ventures without a business plan.

The Cd Rom will cover the following subjects: Elements of a Business Plan, Cover sheet ,Statement of purpose, The Business, Description of The Restaurant, Marketing, Competition, Operating procedures, Personnel, Business insurance, Financial Data, Loan applications, Capital equipment and supply list, Balance sheet, Breakeven analysis, Pro-forma income projections (profit & loss statements), Three-year summary, Detail by month, first year, Detail by quarters, second and third years, Assumptions upon which projections were based, Pro-forma cash flow, Supporting Documents, For franchised businesses, a copy of franchise contract and all, supporting documents provided by the franchisor, Copy of proposed lease or purchase agreement for building space, Copy of licenses and other legal documents, Copy of resumes of all principals, Copies of letters of intent from suppliers, etc.

A new study from The Ohio State University has found the restaurant industry failure rate between 1996 and 1999 to be between 57-61 percent over three years. Don't be a statistic on the wrong side, plan now for success with this new book and CD-Rom package.


Customer Reviews:   Read 3 more reviews...

4 out of 5 stars BUsiness planning or business forms?   April 7, 2008
The book was filled with some really excellent resources thaused to write my business plan and have used since. It was more of an assemblage of needed documents rather than a narrative of how to open a restaurant. It was, however, of value and I still refer to it.


5 out of 5 stars The perfect tool for reassurance   May 12, 2007
 1 out of 4 found this review helpful

Especially for people who have been in the business for awhile, but never did their own thing- the sample business plan/program outlines major items you may not have thought about.
Also has helpful contacts, web addresses, and other resources pertinent in educating someone on opening a restaurant.



5 out of 5 stars Opening a Restaurant or Other Food Business Starter Kit: How to Prepare a Restaurant Business Plan & Feasibility Study by Sharon   December 29, 2006
 2 out of 4 found this review helpful

Sharon Fullen provides thought-provoking as well as practical steps to prepare for entrepreneurship by making the Readers aware that opening a restaurant is more than an idea but requires planning.

Not only are you moved to do more than come up with a wish list but one must take the time to write their vision, study the market, and come to terms if their business idea will be a profit maker or a profit shaker.

Such helpful information can propel the business in positive directions and bring about a boost in the economy by following the guidelines and suggestions within this book.

The added benefit of having a CD to provide hands-on experience of completing a business plan is another way the author shows her expertise in bringing the tools in the book to actual life for the Readers. The old saying that " experience is the best teacher" or "practice makes perfect" seems to have been a consideration of the author. This in my opinion sets this author apart from others.



5 out of 5 stars Great book for starting restaurant business   December 22, 2006
 1 out of 2 found this review helpful

Before reading this book I have never thought that opening a small restaurant might be so involved process. But I guess it is better to learn it before you invest your money. I am glad I read this book it opened my eyes and allowed to look behind my dream of being a restaurant owner. I would not say this book discouraged me - not at all. I will be able to make more educated decisions instead of emotional ones.

Recommend it to everyone who thinks of opening a restaurant business.



4 out of 5 stars Guide for Starting a Restaurant   December 19, 2006
 3 out of 4 found this review helpful

This Restaurant starter kit is a good reference as well as the companion CD that provides a sample business plan. From preliminary information gathering in preparation to writing the business plan such as market research, audience, expected clientele, scope of perceived services, menu planning this resource provides all the pieces necessary to guide you through the start-up process.
The section on software is expertly done in providing the layperson with a grasp of the software available and will save a fortune in missteps if read and followed. The choice in software can undoubtedly determine the quality and speed that you develop your plan.
Sharon Fullen does an exceptional job in guiding the layperson through the process of the feasibility analysis to include concept, location, execution and financing thus rounding out the completed business plan. The idea of a marketing plan is discussed showing the importance of a well-planned and executed marketing effort versus just tossing a few bucks to the wind and hoping for the best. The author has provided an invaluable tool for the upcoming restaurateur as he/she plans, develops and opens their life dream.


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