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Guerrilla Marketing in 30 Days | 
 enlarge | Authors: Jay Conrad Levinson, Al Lautenslager
Publisher: Entrepreneur Press
Category: Book
List Price: $19.95
Buy New: $2.52
You Save: $17.43 (87%)
New (30) Used (31) from $2.15
Avg. Customer Rating:  19 reviews
Sales Rank: 232067
Media: Paperback
Edition: 1
Number Of Items: 1
Pages: 240
Shipping Weight (lbs): 1.2
Dimensions (in): 9.2 x 7.6 x 1.1
ISBN: 1932531297
Dewey Decimal Number: 658.8
EAN: 9781932531299
ASIN: 1932531297
Publication Date: January 7, 2005
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Condition: Brand New - Never Opened. Fast, reliable delivery. Exceptional customer service. Selling books online since 1999. Standard shipping is USPS. Expedited shipping is UPS Ground. Expedited shipping will NOT deliver to HI, AK, PR, PO Boxes, APO/FPO.
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Product Description
A Blueprint for Great Marketing! In Guerrilla Marketing in 30 Days, co-authors Jay Conrad Levinson and Al Lautenslager take the best selling marketing series in history, Guerrilla Marketing, and boil it down into one dynamic package of the most up-to-date guerrilla tactics. Whether your goal is to develop a complete marketing plan or to focus on improving a specific component, this is the book for you. From competition and research to execution and expansion, you get 30 action plans via guerrilla marketing tips, methods, ideas and values—where the major ingredients are time, energy and imagination, not hard-earned profits. And on each and every day you’ll have developed plans to improve and re-engineer a piece of your overall marketing blueprint to maximize profits and increase customers.
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| Customer Reviews: Read 14 more reviews...
 Great info May 8, 2008
Got the cd and loved it. got a lot of good info and am working on getting the word out about my short form feature "A Patriot Act". I would put this book or cd on the top of my list of marketing tools.
Guerrilla Marketing in 30 Days July 15, 2007
2 out of 2 found this review helpful
Guerrilla Marketing in 30 Days is the latest addition to the Guerrilla Marketing series. Like all of the books in this series, this book explains marketing and the importance of marketing in real life terms that directly relate to any business. Moreover, these easy to understand explanations are always accompanied by realistic commonsense methodology that the reader can tailor to suit his or her business needs.
Guerrilla Marketing in 30 Days is unique in this series as it pulls together marketing knowledge and know how into a 30 day plan that the reader can use to start and then build his or her own marketing strategies. This plan gradually takes the reader through the essentials of determining his or her business's marketing goal and understanding his or her target audience through the many ways to learn from the successes and mistakes of competitors to specific ways to make the most of his or her marketing budget. This book tutors the new business person in Marketing 101 giving him or her an important edge in business. The reader well versed in marketing strategies will also find this book essential reading material as he or will gain new marketing tools and management skills that will his or her to sustain and continue successful marketing strategies.
 Disappointing effort August 19, 2006
4 out of 5 found this review helpful
I've read a couple of Levinson's books but this may be the last. This book was flawed in so many important ways that I would not recommend it for anyone with more than a cursory understanding of marketing.
As a couple of other reviewers pointed out. Levinson is trying to take complex marketing principles and transform them into bullets and coy little catchphrase. In the process he looses the complexity and richness of the topic, reducing the principles to a "taste great, less filling" tagline. While this might be successful if he is selling beer where "taste great less filling" is enough information for us to make a decision about what beer we are going to drink it is too superficial for framing our marking efforts.
Second, the writing is so awful it's uncomfortable. Poorly constructed sentences, incorrect word choices, and mixed and sometimes inappropriate metaphors abound. For example, on page 30 we are to believe that marketing is a bit like being a duck hunter were we blast our target (our customers) with a shot gun but on page 31 were the "big ducks" that flap our wings presumable being shot at by others if we are to follow his metaphor?. This doesn't make sense.
Third, the structure of the book--30 days to guerrilla marketing--is artificial and not very helpful. A thematic arrangement (like in his other books and most other marketing books) might have been more useful.
Now, on the other hand I did find helpful the basic messages of the book--that marketing is an ongoing process, not something you doing once or twice, that marketing is about knowing who you are and who your competitors are, and so forth. Unfortunately the messengers gets in the way of the message in far too many cases.
For my money, Levinson's other books are a better value as is The Portable MBA in Marketing.
A great plan August 9, 2006
0 out of 4 found this review helpful
Follow the plan. It all makes sense at the end when you make more trips to the bank!
My Favorite Guerilla Marketing Books May 10, 2005
5 out of 9 found this review helpful
I read Levinson's original Guerilla Marketing Handbook a couple of years ago and liked it alot. I thought there were some good ideas for my small businesses; web design and wedding DJ. I've thumbed thru some of the other Guerilla Marketing books at bookstores, but got excited when I saw Guerrilla Marketing in 30 Days. I've neglected marketing my business in the past year or so and saw this book as a roadmap for getting back on track. I think it's a great companion to Levinson's original masterpiece.
One of the things the authors recommend is to think about your marketing every day, which is something I haven't done. But I got stoked as I went thru the process and the exercise was made easy because it's all laid out for you. Low and no-cost marketing ideas? That's for me!
I have already gotten some inquiries which were the direct result of the marketing plan I put together with this book, and I'm sure more leads and sales will come.
Over the weekend, I began re-reading the Guerilla Handbook looking for some new ideas going forward. Tonite, I see that Amazon is offering BOTH books as a special. I think it's the best 25 bucks an entreprenuer can invest in their business.
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