This Business of Television | 
 enlarge | Authors: Howard J. Blumenthal, Oliver R. Goodenough, Howard Blumenthal
Publisher: Billboard Books
Category: Book
List Price: $35.00
Buy New: $12.95
You Save: $22.05 (63%)
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Avg. Customer Rating:  9 reviews
Sales Rank: 71402
Media: Hardcover
Edition: 3 Rev Upd
Number Of Items: 1
Pages: 592
Shipping Weight (lbs): 2.4
Dimensions (in): 9.3 x 6.3 x 1.8
ISBN: 0823077632
Dewey Decimal Number: 791
EAN: 9780823077632
ASIN: 0823077632
Publication Date: March 1, 2006
Availability: Usually ships in 1-2 business days
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Product Description
Practical and comprehensivethe only book of its kind Revised edition focuses on the changing world market for televisionBroad in scope and rich in detail, This Business of Television has been the essential sourcebook for producers, writers, broadcasters, network executives, and other television professionals since the first edition was published in 1991. And as the television business continues to evolve This Business of Television evolves along with it. This comprehensive guide to the legal, economic, and production aspects of the industry has been completely revised and restructured to reflect the rapid changes in television today, both domestically and internationally, A users guide to television contracts, plus directories of associations, governmental agencies, and producers and distributors, make this book an invaluable resource for anyone involved withor simply interested inthe business of television.
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| Customer Reviews: Read 4 more reviews...
 The Best Television Book Ever April 4, 2008
1 out of 1 found this review helpful
When I was in film school there was a lot of film history and film theory, and no one talked about television often enough for us to learn anything worth while about it. I now work as a television director, and it was this book that taught me the "business" aspects of the industry. Without this book I would probably be out of work or directing the local news someplace like Lima, Ohio.
An excellent resource October 7, 2005
4 out of 4 found this review helpful
This book (textbook) is an excellent resource for just about everything in TV. The disk included is a great utility to have for printing out your own contracts. I only with this book could be updated, say, every two years.
Stolen 3 times... This book is hot!!! April 4, 2002
16 out of 18 found this review helpful
This book is so hot that it's been stolen from my office library 3 times. I'm on my 4th purchase of this book. I felt like I could have an intellegent conversation about any aspect of the television business after using this book. It is my main resource for getting quick answers that are easy to understand. This is required reading for those getting started and a great resource for those that have been in the industry a while. It also includes a computer disk containing forms such as U.S. Copyright registration and others found in the book that you can import to your word processor.Ron Hebert
Producer
2002 Emmy Awards - Pacific Southwest Chapter
Imagine the Future, Study the Past November 7, 2000
7 out of 8 found this review helpful
This Business of Television is a landmark volume in our practice (micro-economic forecasting for the entertainment industry). Here are the top three reasons why. Reason # 3: it is incredible that guys of this stature would take the time to compile such an essential and complete perspective of the television business. Goodenough, a seasoned entertainment lawyer, law professor, and a scholar pioneering the study of law and evolutionary biology, brings the structure and rigor, while Blumenthal, a prolific TV, multimedia, and online entertainment producer and businessman brings the been-there-done-that street savvy. Reason # 2: it is, after all, the business that pays for the content (the subscriber, pay-per-view, advertising, syndication, and the latest, e-commerce revenue models) and the content that drives the migration to new technology (streaming media webcasting and video-on-demand, interactive TV, and wireless). The clear understanding of the financial systems supporting television and video entertainment offered by Oliver and Howard in this book facilitates the modeling of future monetary transactions. Reason # 1: video programming spread from broadcast to cable and then to satellite in one generation. The last decade found it spreading to the PC via CD-ROM, DVD, and broadband Internet. In the future it will be found on our cell phones, wristwatches, car seat backs, and refrigerators. There will be innovations in business arrangements along the way, but those who cannot converse in the language of economics will be doomed. The second edition proudly bears a jacket quote by Morty Morton, former producer of the Late Show with David Letterman, who remarked, "This Business of Television has gotten me through years of moderate success in the TV business. I'm now ready to burn the damn thing and open a restaurant."
Imagine the Future, Study the Past November 3, 2000
3 out of 5 found this review helpful
This Business of Television is a landmark volume in our practice (entertainment industry economic forecasting) for three reasons. Reason # 3: it is incredible that guys of this stature would take the time to compile such an essential and complete perspective of the television business. Goodenough, a seasoned entertainment lawyer, law professor, and a scholar pioneering the study of law and evolutionary biology, brings the structure and rigor, while Blumenthal, a prolific TV, multimedia, and online entertainment producer and businessman brings the been-there-done-that street savvy. Reason # 2: it is, after all, the business that pays for the content (the subscriber, pay-per-view, advertising, syndication, and the latest, e-commerce revenue models) and the content that drives the migration to new technology (streaming media webcasting and video-on-demand, interactive TV, and wireless). The clear understanding of the financial systems supporting television and video entertainment offered by Oliver and Howard in this book facilitates the modeling of future monetary transactions. Reason # 1: video programming spread from broadcast to cable and then to satellite in one generation. The last decade found it spreading to the PC via CD-ROM, DVD, and broadband Internet. In the future it will be found on our cell phones, wristwatches, car seat backs, and refrigerators. There will be innovations in business arrangements along the way, but those who cannot converse in the basic economics will be doomed. This segues into a jacket quote by Morty Morton, former producer of the Late Show with David Letterman, who remarked, "This Business of Television has gotten me through years of moderate success in the TV business. I'm now ready to burn the damn thing and open a restaurant."
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