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Deluxe: How Luxury Lost Its Luster | 
 enlarge | Author: Dana Thomas
Publisher: Penguin (Non-Classics)
Category: Book
List Price: $15.00
Buy New: $8.77
You Save: $6.23 (42%)
New (31) Used (6) from $8.68
Avg. Customer Rating:  32 reviews
Sales Rank: 6916
Media: Paperback
Number Of Items: 1
Pages: 384
Shipping Weight (lbs): 0.8
Dimensions (in): 8.4 x 5.5 x 0.9
ISBN: 0143113704
Dewey Decimal Number: 306
EAN: 9780143113706
ASIN: 0143113704
Publication Date: July 29, 2008
Availability: Usually ships in 1-2 business days
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Condition: NEW: NEVER READ...!!!!.(may have faint shelf wear from bookstore)..ALL ORDERS SHIP SAME OR NEXT BUSINESS DAY, FREE POSTAL DELIVERY CONFIRMATION FOR U.S. ORDERS, TOP CUSTOMER SERVICE !!!!
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Product Description
Once luxury was available only to the rarefied and aristocratic world of old money and royalty. It offered a history of tradition, superior quality, and a pampered buying experience. Today, however, luxury is simply a product packaged and sold by multibillion-dollar global corporations focused on growth, visibility, brand awareness, advertising, and, above all, profits. Award-winning journalist Dana Thomas digs deep into the dark side of the luxury industry to uncover all the secrets that Prada, Gucci, and Burberry dont want us to know. Deluxe is an uncompromising look behind the glossy facade that will enthrall anyone interested in fashion, finance, or culture.
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| Customer Reviews: Read 27 more reviews...
 informative and eye opening book July 28, 2008
this book was overall well written and full of interesting tibits about everything from the decline of haute couture and the rise of globalization. it definatly changed my mind about fashion shopping. probably not going to buy "luxury" items (made in china, supports business tycoons and not the designers/artists) even though i've had in the past. i recommend this book to anybody who wants to be a smart consumer.
Well researched and fun to read July 17, 2008
I bought this book to read during my vacation. In fact, I finished it when I arrived at my destination!
It gives insight of todays true luxury brands and products as well as the piratry problematic all over the world. Deluxe is very well researched and openly criticises extrentric family run luxury brands such as Prada. Especially the insider information was very much appreciated. Refreshingly entertaining and informative.
 Best single volume on the luxury industry, but not exactly a page-turner July 13, 2008
Deluxe by Dana Thomas summarizes everything the casual reader needs to know about the history, business, and philosophy behind the luxury goods industry and how it grew from a bunch of family-owned businesses in Europe to the juggernaut of globalization it is today. Thomas takes us to emerging markets like China, isolated corners of the world like Mauritius where the objects of desire are made, the European shops where craftsmen still tool leather by hand, and all other places, from Vegas to Hong Kong to Sao Paulo, where luxury reigns supreme.
In assembling all this information, parts of the book seem disjointed, and even though Thomas weaves a loose thesis it's an easy book to put down. For instance, Thomas squeezes as much excitement as she can from the founding of the great European luxury houses like Hermes and Gucci but the endless parade of founding fathers and grandfathers can get a bit dull.
Overall, it's a largely enjoyable read for the casual reader interested in fashion or business in general.
Gimme gimme gimme July 4, 2008
This is one of the best books Ive read this year. I am not a buyer of luxury items. I didnt even know what that term meant really. But its all clear to me now. This books also explains and illustrates globalization. The writer is professional and the book is a good read. I guess I'll have to go to Las Vegas and take a gander at a Hermes handbag. I do have a Hermes scarf. My daughter gave me a white one.
Luxury goods expose May 17, 2008
A real eye-opener re the luxury market. After you read this you'll have just a glimpse into the netherworld of the hype machine named Luxury. It's a page turner that doesn't disappoint.
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