The Fashion Designer Survival Guide: An Insider's Look at Starting and Running Your Own Fashion Business | 
 enlarge | Author: Mary Gehlhar
Creator: Zac Posen
Publisher: Kaplan Business
Category: Book
List Price: $22.95
Buy New: $15.61
You Save: $7.34 (32%)
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Avg. Customer Rating:  34 reviews
Sales Rank: 25178
Media: Paperback
Number Of Items: 1
Pages: 224
Shipping Weight (lbs): 1
Dimensions (in): 10.9 x 8.4 x 0.6
ISBN: 0793198992
Dewey Decimal Number: 746.920681
EAN: 9780793198993
ASIN: 0793198992
Publication Date: September 1, 2005
Shipping: Eligible for Super Saver Shipping
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Product Description
The national retail apparel business has grown to a $172 billion per year industry, and the employment rate for designers is expected to outpace that of all other occupations through the year 2008. The Fashion Designer Survival Guide is a must-have for the thousands of talented designers who want to see their dream of creating an independent fashion line become a reality.Mary Gehlhar, author, industry authority, and consultant to hundreds of designers (including newcomers Alicia Bell, Keanan Duffty, and Milly), gives readers behind-the-scenes advice and essential business information on creating and sustaining a successful career as an independent designer. The Fashion Designer Survival Guide provides the necessary tools to get a fashion line or label up and moving on the right track, including: •Start-up costs and financing •Legal issues •Business plans •Public relations and sales •Marketing and manufacturing •Distribution-trade, trunk, and runway shows This book also provides case studies from independent designers at different stages of their careers, including tough letdowns and exciting successes. Young designers weigh-in on topics important to them when they were starting out, while several top name designers offer personal perspectives on a single question, providing a window to their world and a variety of answers.Designers are bursting with creativity but often fall flat going into business as an independent. The Fashion Designer Survival Guide provides designers with the one thing design school didn’t-intelligent and successful business practices.
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| Customer Reviews: Read 29 more reviews...
 Worth every penny July 19, 2008
This book is most valuable when you're 'in the the process' of starting/ running your line. It's a little piece of gold... keep it in your library for reference after you finish reading it. Of course, you're going to have to go out and navigate this industry for yourself, but this aptly named - survival guide - gives you a running start. It's worth every penny... buy the Expanded Version. One thing that I think you should pay particular attention to is the way she phrases things... ex. saying, "I'm a fashion designer" is for the public, not the industry... confidence is key to opening doors, but so is the way you communicate... design is a small part of the process... it's first and foremost a business to you and to your vendors... time and money are in high demand... FDSG will save you both and give you the opportunity to sculpt the way you think and work within this industry... good luck!
Great insider info for all to enjoy! July 15, 2008
I've been in the business (www.glamajama.com) for almost five years now and I still found lots of useful info. Gives lots of pointers on how to set-up your clothing line's "timeline" for design, production, and launch. Follow their suggestions and you will have the optimum amount of time to build and promote your line. Also, it provides an overview for legal issues, marketing, and selling the line. This is a great reference tool for anyone wanting to know more about the inner workings of the fashion biz.
 Excellent for High Schoolers June 10, 2008
As a fashion design student, I was given this book before attending school by a friend. I read it all in one day and really appreciated all the information in it. But, I will say that I understood most of the business end of the information because I had already taken a college level business class.
The information in this book is very general and I would say it is excellent for someone who is thinking about going into the fashion industry and wants a realistic view of the process. Reading it before attending classes will give you a head start to understanding key concepts that will be covered.
If you already have a degree, I agree with one of the other reviewers, I wouldn't buy it.
The Fashion Dsigner Survival Guide May 24, 2008
This extremely well written book is enough to put you off even thinking of venturing into starting your own fashion label!! It is very well researched and obviously written by someone who is EXTREMELY conversant with the notoriously fickle and difficult fashion industry.I have worked in fashion at the design level as a patternmaker for well over 30 years and Mary Gelhar has put together a very informative manual.
It is exactly as it is, no matter what country you live in.
Take note anyone attempting to start your own label!!!
Great book for those new to the fashion business April 19, 2008
This is a great book for those interesting in the fashion business. I am not a designer, but I am a marketing consultant to several fashion designers. This book has helped me, help my clients.
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