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How to Open & Operate a Financially Successful Florist and Floral Business Both Online and Off: With Companion CD - ROM | 
 enlarge | Author: Stephanie Beener
Publisher: Atlantic Publishing Company
Category: Book
List Price: $39.95
Buy New: $25.28
You Save: $14.67 (37%)
New (14) Used (3) from $25.28
Avg. Customer Rating:  1 reviews
Sales Rank: 204685
Media: Paperback
Number Of Items: 1
Pages: 288
Shipping Weight (lbs): 0.9
Dimensions (in): 8.5 x 6 x 1
ISBN: 1601381409
Dewey Decimal Number: 745.92068
EAN: 9781601381408
ASIN: 1601381409
Publication Date: August 18, 2008
Availability: Usually ships in 1-2 business days
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Product Description
The dream of starting a floral business can easily become a reality. Florist shop owners enjoy creating beautiful floral arrangements for individuals or special occasions. According to the customer s order, they cut and arrange live, dried, or artificial flowers and foliage. They design arrangements by trimming flowers and arranging bouquets, sprays, wreaths, dish gardens, and terrariums. This new book will teach you all you need to know about getting started in your own florist business in the minimum amount of time. Here is the manual you need to cash in on this highly profitable, quickly growing segment of the retail industry. This new book is a comprehensive and detailed study of the business side of a floral shop. This superb manual should be studied by anyone investigating the opportunities of opening a store. If you enjoy meeting people, this may be the perfect business for you. This complete manual will arm you with everything you need, including sample business forms, leases, and contracts; worksheets and checklists for planning, opening, and running day-to-day operations; plans and layouts; and dozens of other valuable, time-saving tools of the trade that no entrepreneur should be without. While providing detailed instructions and examples, the author leads you through finding a location that will bring success, drawing up a winning business plan (the companion CD-ROM has the actual business plan that can be used in Microsoft Word), buying (and selling) a floral store, pricing formulas, sales planning, tracking competitors, bookkeeping, media planning, pricing, copy writing, distribution channel planning, hiring and firing employees, motivating workers, managing and training employees, accounting procedures, auditing, successful budgeting, and profit planning development. By reading this book you will become knowledgeable about basic cost control systems, retail math and pricing issues, floor plans and diagrams, equipment layout and planning, legal concerns, sales and marketing techniques, IRS reporting requirements, customer service, direct sales, monthly profit and loss statements, tax preparation, low cost internal marketing ideas, management skills, low and no cost ways to satisfy customers and build sales, as well as thousands of great tips and useful guidelines. In addition, you will learn how to set up computer systems to save time and money, how to hire and keep qualified professional staff, how to generate high profile public relations and publicity, and how to keep bringing customers back. The manual delivers literally hundreds of innovative ways to streamline your business. Learn new ways to make your operation run smoother and increase performance. Shut down waste, reduce costs, and increase profits. Store owners will appreciate this valuable resource and reference it in their daily activities as a source for ready-to-use forms, Web sites, operating and cost cutting ideas, and mathematical formulas that can be easily applied. The Companion CD-ROM contains all the forms in the book, as well as a sample business plan you can adapt for your own use.
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| Customer Reviews:
An Invaluable Reference for any Floral Professional September 4, 2008
How to Open & Operate a Financially Successful Florist and Floral Business both Online & Off, written by Stephanie Beener, explores every aspect of making a successful entrance into the Floral Industry, whether it be for purposes of following the path leading to a serious entrepreneurial endeavor or merely pursuing a comparatively lucrative hobby. The information provided in this book is thorough and extensive, but presented in an easily understood format that is well suited for the emerging florist, while still remaining a truly helpful and supportive reference source for the experienced floral professional. This book also proves to be an ideal introductory resource for students interested in exploring the possibility of choosing a career within the Floral Industry.
From its preface to its conclusion, How to Open & Operate a Financially Successful Florist and Floral Business both Online & Off, guides the reader through the process of becoming a successful floral business owner, beginning with a brief discussion on determining if their personality and temperament are suited for the industry and ending with an expansive list of available resources to aid in the actual startup of a retail floral business. Ms. Beener includes everything from writing business plans to product selection, along with inventory maintenance, management strategies, and the practical application of ownership practices as presented in actual case studies of various floral professionals within the industry. Additionally, the inclusion of a companion CD-ROM offers further support for the reader. This impressive guidebook even includes a section on specific floral meanings, a glossary of floral terms, and a glossary of flowers.
This title should most definitely be recommended to anyone interested in any area of the floral industry. It offers an abundance of information that is both quickly and easily accessible. Considering its overall topic presentation, content, and readability, I would assign a rating of 5 stars to How to Open & Operate a Financially Successful Florist and Floral Business both Online & Off.
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