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The Ultimate Guide to Sports Marketing | 
 enlarge | Authors: Stedman Graham, Lisa Delpy Neirotti, Joe Jeff Goldblatt
Publisher: McGraw-Hill
Category: Book
List Price: $29.95
Buy New: $14.00
You Save: $15.95 (53%)
New (19) Used (18) from $12.00
Avg. Customer Rating:  1 reviews
Sales Rank: 126128
Media: Hardcover
Edition: 2
Number Of Items: 1
Pages: 315
Shipping Weight (lbs): 1.5
Dimensions (in): 9.1 x 5.7 x 1.3
ISBN: 0071361243
Dewey Decimal Number: 380
UPC: 639785326199
EAN: 9780071361248
ASIN: 0071361243
Publication Date: March 21, 2001
Availability: Usually ships in 1-2 business days
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| Editorial Reviews:
Product Description
Sports marketing is heralded as one of the most prestigious, exciting, and popular fields in contemporary marketing. The number of related programs in colleges and universities has exploded, and companies tied with sports marketing handle thousands of avid career hopefuls each year. The Ultimate Guide to Sports Marketing is the first book to go behind the scenes and outline a strategic, integrated approach to effective and innovative sports marketing. Completely revised and repackaged to provide detailed strategies on entering the sports marketing field, acquiring funding, managing event logistics and more, this comprehensive guide covers a wide range of topics including: - Use of the Internet as a sports marketing tool - Negotiations and contracts with sponsors and suppliers - Specifics of licensing deals
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| Customer Reviews:
Worth every dime March 30, 2002
6 out of 8 found this review helpful
This book is full of good information, and some new perspectives on old themes. I would recommend the book to anyone starting an event or seeking sponsorship for an existing event. Every sponsor seeker should have this book in their library and read it every year or two.
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