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The Ultimate Assist: The Relationship and Broadcast Strategies of the Nba and Television Networks (The Hampton Press Communication Series (Mass Media and Journalism Subseries).) | 
 enlarge | Author: John A. Fortunato
Creator: Lee Becker
Publisher: Hampton Press
Category: Book
Buy New: $24.95
New (1) Used (7) from $10.00
Avg. Customer Rating:  4 reviews
Sales Rank: 161204
Media: Paperback
Number Of Items: 1
Pages: 272
Shipping Weight (lbs): 1
Dimensions (in): 8.8 x 5.9 x 0.8
ISBN: 1572734086
Dewey Decimal Number: 070.449796323640973
EAN: 9781572734081
ASIN: 1572734086
Publication Date: November 5, 2001
Availability: Usually ships in 24 hours
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| Customer Reviews:
What Goes On Behind The Scoreboard... May 13, 2004
Not only did I enjoy this book, but I enjoyed the professor as well. The Ultimate Assist is a great way to get a feeling for what goes on behind the scenes in the sports media industry (especially in the NBA). The book provides insightful quotes, interesting graphs and polls, and reflects the true essence of Mr. Fortunato's intelligent and great personality.
The Ultimate Assist December 1, 2001
I did not like the NBA when I picked up this book, but after
reading this well written document. I found myself respecting its tremendous progress.Thanks to John Fortunato for putting this together and helping
us understand the behind the scenes NBA world. It is a MUST READ for basketball fans of all ages.
An Extemporaneous Work Of Art! September 1, 2001
I cannot speak well enough about the author or his book! Dr. Fortunato has combined both brilliance and enthusiasm into his book, The Ultimate Assist. If anyone has ever been interested in topics ranging anywhere from the NBA to the mass media, this is no doubt the ideal text to own. Dr. Fortunato currently has a Ph.D. in Communication from Rutgers University, and an M.A. in Communication and B.A. from William Paterson University, and has successfully created a fascinating non-fiction work that depicts the NBA as it is today; the Ultimate Assist is a definite page-turner. With fascinating interviews, unlimited knowledge, and the greatest passion, The Ultimate Assist is no doubt a book that everyone should own a copy of.
smooth read August 31, 2001
I found the Ultimate Assist to be very insightfull. Fortunato presents the facts in a very smooth enjoyable way. An excellent read for any N.B.A. fan
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