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Predictably Irrational: The Hidden Forces That Shape Our Decisions | 
 enlarge | Author: Dan Ariely
Publisher: HarperCollins
Category: Book
List Price: $25.95
Buy New: $15.73
You Save: $10.22 (39%)
New (50) Used (17) from $14.75
Avg. Customer Rating:  120 reviews
Sales Rank: 101
Format: Roughcut
Media: Hardcover
Number Of Items: 1
Pages: 304
Shipping Weight (lbs): 1.1
Dimensions (in): 9.1 x 6 x 1.4
ISBN: 006135323X
Dewey Decimal Number: 153.83
EAN: 9780061353239
ASIN: 006135323X
Publication Date: February 19, 2008
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Shipping: International shipping available
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| Customer Reviews: Read 115 more reviews...
 One of the best books non-fiction released in 2008 July 18, 2008
2 out of 2 found this review helpful
One of the most eye-opening books I have read in a long time. This easy-to-read and digest book is a nice introduction to behavioural economics. It follows some threads that were in Freakonomics, which was good, too, but I like this one even better.
intriguing July 16, 2008
1 out of 1 found this review helpful
A great discussion of the topic, a little long on the conclusions. Entertaining writer.
Smart, Well Written Book, written in the Freakonomics Style July 16, 2008
1 out of 1 found this review helpful
Quick, enjoyable read that provided some refreshing insight into the world of behavioral economics with the premise that people are not perfect rational beings, rather they are irrational and often in very predictable ways. Quality stories, witty humor - overall an excellent summary of the fascinating research Dr. Ariely has done over the years.
This Book Explains a lot! July 13, 2008
1 out of 1 found this review helpful
This is an excellent book well written. It explains in clear and understandable language why we make some of the decisions we do even when it's logical to make other choices. Dr. Ariely writes with great humor and and understanding of his audience. I recommend this to one and all.
 Predictable review July 12, 2008
I am probably guilty of writing a public review after reading some of the others. I enjoyed the book initially but did not feel that same sense of satisfaction finishing. Then I read that one person enjoyed the early chapters about relativity and felt the book lost steam in the end. I actually bought a new Macbook this week and ended up buying the "middle" model of three offered. Now I know why. I am glad I read the book, but I wish the later chapters were as interesting as the beginning of the book.
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