The Sports Event Playbook: Managing and Marketing Winning Events | 
 enlarge | Authors: Frank Supovitz, Joe Goldblatt
Publisher: Wiley
Category: Book
List Price: $70.00
Buy New: $53.20
You Save: $16.80 (24%)
New (17) Used (15) from $41.29
Sales Rank: 289684
Media: Hardcover
Number Of Items: 1
Pages: 496
Shipping Weight (lbs): 2.3
Dimensions (in): 9.3 x 7.7 x 1.3
ISBN: 0471460079
Dewey Decimal Number: 796.0698
EAN: 9780471460077
ASIN: 0471460079
Publication Date: September 27, 2004
Availability: Usually ships in 1-2 business days
Shipping: International shipping available
Condition: Brand New, Perfect Condition, Please allow 4-14 business days for delivery. 100% Money Back Guarantee, Over 1,000,000 customers served.
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Product Description
The Sports Event Management and Marketing Playbook is a step-by-step guide for the real world, offering expert advice on how to properly build sports events into successful and financially viable properties. Authored by a successful professional who's in the trenches every day, this helpful resource offers both first-time planners and seasoned organizers with the expertise and framework for staging top-quality sports events at any level - from the community to the global stage. Along with practical checklists, tables, figures, and forms, The Sports Event Management and Marketing Playbook features: - "Sideline Stories" presenting real-life examples of the development, management, and execution of sports events
- "Coach's Clipboard" featuring questions and thought-provoking intellectual exercises that enable readers to apply the lessons of every chapter to hypothetical situations
This book is part of The Wiley Event Management Series.
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