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The Name of the Game: The Business of Sports | 
 enlarge | Authors: Jerry Gorman, Kirk Calhoun
Publisher: Wiley
Category: Book
List Price: $29.95
Buy Used: $0.45
You Save: $29.50 (98%)
New (20) Used (30) Collectible (1) from $0.45
Avg. Customer Rating:  2 reviews
Sales Rank: 843208
Media: Paperback
Number Of Items: 1
Pages: 278
Shipping Weight (lbs): 1.2
Dimensions (in): 9.3 x 6.3 x 1.5
ISBN: 0471594237
Dewey Decimal Number: 338.43
EAN: 9780471594239
ASIN: 0471594237
Publication Date: March 1994
Availability: Usually ships in 1-2 business days
Condition: Shows some signs of wear, and may have some markings on the inside. 100% Money Back Guarantee. Shipped to over one million happy customers. Your purchase benefits world literacy!
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Product Description
Combines the business acumen of Ernst & Young with the inside knowledge of renowned sports writer, Skip Rozin, for a unique behind-the-scenes look at how sports have evolved from games to big business. Explains the business reasons behind why popular players are traded, why teams move from cities full of loyal fans, the importance of TV in sports and the real value of advertising to sports teams. Features interviews with sports enterprise figures including Victor Kiam, Jerry Jones and Red Auerbach.
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| Customer Reviews:
 OSU comp Student 2008 March 24, 2008
Overall the book covered a lot of information that explained the ins and outs of pro sports. The book covered the four main sports, baseball, basketball, football, and hockey, and how they use advertisement to make money. The sales of food and drink, the money that television brings in, and the sales of other products that are related to the team make a big impact on the profit the team makes, and this book explains some of the importances of these sales to the teams. The book has three authors so there are many points that are covered and the research that is done for the book is extremely noticeable. Each author has his own style of writing so each aspect of each subject is covered. Overall the book was written very well and i enjoyed reading each page.
 Some decent information but lacks the gritty detail. March 6, 2005
1 out of 1 found this review helpful
Overall this book is good for those that want to understand why certain teams have folded over the years while others prospered. It mentions the importance of television revenue and food & drink sales. What it doesn't go into are the average margins that can be attributed to certain portions of the teams operations. How important are beer sales versus gate revenues? That is the sort of question I had wanted answered, but did not find in this book. Otherwise it is more of a history lesson than of the nitty gritty details of the business side of the games.
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