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Winning: The Business of Formula | 
 enlarge | Author: Russell Hotten
Publisher: Texere
Category: Book
Buy New: $47.85
New (1) Used (8) Collectible (1) from $5.70
Avg. Customer Rating:  3 reviews
Sales Rank: 1464429
Media: Paperback
Edition: 1
Number Of Items: 1
Pages: 304
Shipping Weight (lbs): 1.3
Dimensions (in): 9.3 x 6.3 x 1.2
ISBN: 1587990113
Dewey Decimal Number: 650
EAN: 9781587990113
ASIN: 1587990113
Publication Date: November 17, 2000
Availability: Usually ships in 1-2 business days
Shipping: International shipping available
Condition: Book is brand new, and has never been opened. Thousands of satisfied customers!
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| Editorial Reviews:
Amazon.com
Auto racing is one of the world's top spectator sports, and Russell Hotten's Winning thoroughly examines the larger-than-life personalities, cutting-edge technologies and over-the-top commercial triumphs that mark the stunningly successful British-based Grand Prix circuit. Hotten, financial news editor at London's Mail on Sunday newspaper, notes at the start that an entire March-through-October Formula One racing season actually consumes less time than a single typical work week--although its outsized entertainment and business benefits are ridden full bore year-round. Written from a Brit's global perspective, his book fully explains the sky-high stakes that result when every two-hour race on alternating Sundays is watched by 350 million enthusiasts in over 200 countries. "Only the Olympics and (soccer's) World Cup surpass these viewing figures," Hotten writes, "but they only take place every four years." As such F1 has become an international commercial phenomenon, even if its U.S. appeal is dampened by America's fascination with homegrown NASCAR and Indy racing. Everything is in place for even more growth, though, and Hotten tells all about the "fast cars, wealth, glamour, sex, danger" and controversies (such as the big-money sponsorships by tobacco companies). Race fans worldwide, as well as those interested in the general business of sports, will likely find Winning a winner. --Howard Rothman
Product Description
In this penetrating book, Russell Hotten examines, for the first time, the business and finance of Formula One. In particular, he explains the often complex web of team owners, drivers, engineers, sponsors, and the media that has turned Formula One into such a rich and glamorous sport. The book profiles the sport's movers and shakers (Bernie Ecclestone, Max Mosley, Frank Williams, and Eddie Jordan) and its multi-millionaire drivers (Michael Schumacher, Jacques Villeneuve). It examines the vital role of the engineers and designers who have propelled Formula One into a new age of machine technology. And it also looks at the future of the sport that is increasingly being driven by the demands of sponsors and the media.
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| Customer Reviews:
 Boring June 15, 2002
2 out of 3 found this review helpful
This is a really boring book. As you read it, you're always waiting to get to the interesting part that never really arrives. Hotten's writing style is very dry and the book reads like a textbook. He also constantly repeats the same things over and over again - yes, I already know that F1 is very expensive, Ferrari is passionate and Williams has great engineering.Even the layout of the book can get frustrating. The chapters don't flow well and the whole book comes off as being incoherent and repetitive. Hotten should have gathered all his facts and then let someone else write and edit the book for him, probably down to about half its current size. I'm not sure if I can recommend another book for people interested in learning about the F1 business, but I can certainly advise against getting this one.
 There is alot more to F1 than the racing April 18, 2001
5 out of 5 found this review helpful
This book examines the sport outside of the actual racing. The cost of the series, the sponsorship, and the politics. It also examines the history of the sport to show how the sport evolved into what it is today. It highlights a few teams as examples of the way the teams approach the f1 environment. It is an interesting sport where Michael Schmaucher makes more in a year than the total budget of some of the less competative teams (i.e. Arrows). Don't be fooled by the Nov 2000 publication date. This is a book that was written in 1998 and then published for the US market in 2000. There is a final chapter that I am sure was supposed to be substituted for the original final chapter (It is in large part a cut and paste of the original final chapter), but due to poor editing both chapters are included in the book. Overall I enjoyed the book and found that it really helped my understanding of the sport. Before this book, I could never understand how the underfunded teams survived.
An informative behind the scenes look at Formula One August 23, 1999
4 out of 4 found this review helpful
A well written book covering the various players (the teams, FIA, advertising, sponsors and the media) that make up Formula One today. The book traces the origins of the sport and how it has evolved into the media event that it is today. The book is an easy read and makes watching Formula One racing more interesting.
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