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How to Wow: Proven Strategies for Presenting Your Ideas, Persuading Your Audience, and Perfecting Your Image | 
 enlarge | Author: Frances Cole Jones
Publisher: Ballantine Books
Category: Book
List Price: $22.00
Buy New: $13.12
You Save: $8.88 (40%)
New (30) Used (7) from $13.12
Avg. Customer Rating:  8 reviews
Sales Rank: 5846
Media: Hardcover
Number Of Items: 1
Pages: 224
Shipping Weight (lbs): 0.8
Dimensions (in): 8.4 x 5.4 x 0.7
ISBN: 0345501780
Dewey Decimal Number: 658.45
EAN: 9780345501783
ASIN: 0345501780
Publication Date: April 29, 2008
Availability: Usually ships in 1-2 business days
Shipping: International shipping available
Condition: Brand new item. Over 4 million customers served. Order now. Selling online since 1995. Few left in stock - order soon. Code: R20080926222739H
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Product Description
“The invaluable advice in How to Wow guarantees your success in any meeting situation, from the boardroom to the breakfast table.”
–Keith Ferrazzi, author of Never Eat Alone
In today’s fast-paced world, where an elevator ride with your CEO can turn into an impromptu meeting, your lunch date can become a job interview, and your conversation at a cocktail party may be a preamble to a potential business merger, knowing how to market yourself in any situation is vital. Corporate coach Frances Cole Jones has helped numerous CEOs, celebrities, and public personalities present their best selves on camera and onstage, in boardrooms and in person; now in her new book, How to Wow, she shares her strategies for making your mark in business and in life.
Every encounter, Jones believes, provides you with an opportunity to positively influence colleagues, employers, neighbors–even competitors. Not only your words, but your tone of voice and your body language speak volumes. The question, however, is: Are they working together to say what you want them to, as effectively as possible?
Inside, you’ll learn how to
• leave a lasting impression with a simple introduction
• effectively employ the twelve most persuasive words in the English language and command the stage, boardroom, or lunch table
• read nonverbal responses accurately–and shift negative ones immediately
• motivate your team under deadline
• interview fearlessly and flawlessly
• write the perfect pitch, resume, cover letter, or e-mail
• deliver speeches that bring people to their feet
• transform a PowerPoint presentation into a powerful success
With easy-to-follow advice, amusing anecdotes, and immediately employable hints, Jones’s guidelines can keep you cool (even in hot water). From asking the right questions to giving the right answers, How to Wow will provide you with the confidence to be calm and commanding in all you do and to wow anyone anywhere anytime.
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| Customer Reviews: Read 3 more reviews...
EXCELLENT IN EVERY WAY August 4, 2008
HOW TO WOW is like having a trusted adviser/wise friend whispering in your ear and guiding you along. This book is a refreshing addition to this genre, and can be read cover to cover, or, thanks to the incredibly detailed and helpful table of contents, you can dip in and out, and easily find the topic that best suits your immediate needs. Frances Cole Jones provides advice that is smart and savvy, but most important of all, TIMELESS. Do yourself a favor and buy this book.
To the point August 1, 2008
Frances Cole Jones knows how to deliver. I wish I had this book 10 years ago. Truly helpful. I love when she says : "What 3 words would you use to describe yourself? ".
A Great Little Book, Crammed Full of Useful and Usable Information... July 20, 2008
I've read a dozen or so books of this type, usually when I'm looking for a mental primer or reminder of sorts of what I should do, just before I have to present in front of a crowd or be particularly persuasive in a written presentation. While most books of this genre are useful, I find many are either difficult to read and absorb in an afternoon or two and so I lose most of the message without intense study, or, alternately, they are so light and easy that they provide little new useful information beyond the obvious.
How to Wow, is neither of these extremes, but strikes just the right balance, and represents the best in a crash course in presenting ideas and being persuasive - in making presentations, in "one on one" encounters, in meetings, in interviews, etc. It's full of useful, usable ideas but written in a concise format, using persuasive language (the author puts in practice what she talks about in the "Put It in Writing" chapter). From the "don't-leave-home-without-them" general principles at the beginning of the book, to the "question and answer" information at the end, there is a lot of good useful advice and information in just 200 or so pages, presented clearly, and including a concise summary at the end of each chapter. It's hard not to take a away a lot of good new information, whether you're a seasoned veteran at presenting yourself or brand new in the business world.
If you have a limited amount of time and want to brush up on how to write and present a speech (or powerpoint), make a "one on one" pitch, conduct a meeting or interview, or just be at your best in a social situation, this book is well worth reading.
John Possumato
Possumato.com
http://www.linkedin.com/in/johnpossumato
To the Point May 16, 2008
3 out of 3 found this review helpful
How To Wow is spot on about how to burnish you presence in the world. Spoken with a humorous and a non condescending tone, Frances Jones easily presents and diffuses some of the most basic yet vexing conundrums of the business of life. Whether you are titan of industry or intern with your first toe in the door "How to Wow", like any good encyclopedia, reminds you of what your mother, teacher or mentor taught you and more importantly explains what they didn't.
Excellent read, open to any page and walk a way a little sharper for it.
Fundamental and Essential in today's world May 14, 2008
3 out of 3 found this review helpful
I really appreciated how the author cut to the chase with much of her advice. It's all very practical and, though I'm just getting started implementing the advice, it gives me confidence just knowing that I have her tips to get me started when I think about presenting or business-socializing in an unfamiliar environment.
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